The Big Sur Marathon Foundation announced Hoka One One as the new Official Athletic Footwear Partner of the iconic Big Sur International Marathon.
Category: Apparel
Columbia Sportswear Appoints Director Of Investor Relations
Columbia Sportswear Company announced that Christian Buss has joined the company as director of investor relations, reporting to senior vice president and chief financial officer, Jim Swanson.
Finish Line Sees First Comp Gain In Four Quarters
The Finish Line Inc. reported a steep loss in the third quarter ended November 25 but it was better than guidance as the flagship Finish Line chain delivered its first comp gain in four quarters.
Rossignol Acquires Dale Of Norway
The Rossignol Group has reached an agreement to acquire Norwegian knitwear specialist Dale of Norway.
Lululemon, Nike, REI And Adidas Land On Best Employers List
Lululemon was the highest-ranked retailer in Glassdoor’s “2018 Best Places to Work” survey for U.S. companies. Lululemon was ranked 6. Other companies in the active space making the top-100 list included Nike, ranked 53; REI, 61; and Adidas, 93.
Former Nike CFO Joins Dropbox Board
Dropbox has appointed Don Blair, most recently the CFO at Nike Inc., to its board of directors.
Foot Locker And Jordan Roll Out Kawhi Leonard Campaign
Foot Locker and Jordan Brand announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle. The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.
Athletic Brands Showing Momentum In Cowen’s Holiday Survey
In Cowen’s second annual Holiday Brand Survey, athletic brands largely led in shopping preference over non-athletic brand choices, similar to last year. Nike came in first, at 34 percent, followed by Under Armour and Adidas at 25 percent each, Victoria’s Secret at 23 percent, The North Face at 22 percent and Columbia and Skechers at 20 percent each.
Smartwool Pairs Up With JAM Collective
Smartwool has named JAM Collective as its public relations agency of record.
Swannies Appoints PR Firm
Swannies, creator of stylish, comfortable and fun clothing popular among millennial golfers, has selected Buffalo.Agency to turnkey public relations and provide marketing support for events in more than 10 U.S. cities.
Iconix Appoints Peter Cuneo Executive Chairman
Iconix Brand Group Inc. announced that current chairman of the board, Peter Cuneo, will assume the role of executive chairman of the board of directors, effective immediately.
Adidas Signs P.K. Subban
Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.
TRE 2017 Draws Record Retail Attendance
A total of 2,629 industry professionals attended the conference and trade show in Austin, TX, representing a 3.5 percent increase in total attendance over 2016.
Burton Releases Sustainability Goals For 2020
The new goals build on Burton’s already comprehensive sustainability efforts and focus on three major categories – product, people and playground.
Agenda Partners With Dew Tour
The annual Summer Dew Tour, presented by Mountain Dew and produced by TEN: The Enthusiast Network, announced that it has synchronized dates in Summer 2018 with Agenda, the action sports fashion trade show, to create “the ultimate action sports weekend” in Long Beach, Calif., from June 28-July 1.
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