Following the report of its third strong annual campaign in a row, Bjørn Gulden, CEO, Puma SE, detailed the many ways the brand’s focus on female training, its celebrity brand ambassadors, and its ability to amplify its voice through social media is helping drive the company’s turnaround.
Category: Apparel
Aisle Talk, Week of February 12
Top headlines from the active lifestyle industry you may have missed this week.
WSL Will Not Hold Billabong Pipe Masters In 2019
The World Surf League announced that it will not hold the Billabong Pipe Masters Surf Meet on Oahu in 2019. WSL has been seeking to change the dates on its requested dates of two of its tournaments — the Billabong, which historically has run in December, and the Volcom Pipe Pro, which is held in January.
VF Reports Better-Than-Expected Fourth Quarter
VF Corp. reported better-than-expected results in the fourth quarter as revenue increased 12 percent, or 10 percent currency neutral, driven by broad-based strength across VF’s international and direct-to-consumer platforms, Outdoor & Action Sports coalition and Workwear businesses. On a currency-neutral basis, Vans’ global sales soared 35 percent, The North Face added 6 percent and Timberland increased 8 percent
New Balance Partners With Wellness Workdays
Wellness Workdays, a leading provider of corporate wellness programs, has been selected by New Balance to implement the next phase of the company’s corporate wellness initiative.
Lululemon Founder Sells Shares
Lululemon Athletica Inc. founder Chip Wilson sold 2.75 million shares, according to a regulatory filing.
REI Co-op Again Makes Fortune 100 Best Companies To Work For List
For the 21st consecutive year, REI was recognized as one of the nation’s top employers, ranking 43 on Fortune’s “100 Best Companies to Work For” list.
Billabong Sets Shareholder Vote For Merger
Billabong International Limited said it will hold a shareholder meeting on March 28 to vote on its merger with Boardriders Inc.
Fanatics Seeing Surge In Team USA Sales
Fanatics said Thursday it has seen an 80 percent increase in Team USA merchandise sales in the five days since the Opening Ceremony versus five days after the Sochi Opening Ceremony.
Amer Sports Adds Leadership In Team Sports And Outdoor Sales
Amer Sports Corp. promoted Dave Marrinan to national sales director, Team Sports, and Jon Hanson to national sales director, Outdoor.
FGL Sports Q4 Boosted By Chilly Winter
FGL Sports marked a return to mid-single digit comp growth in the fourth quarter with the boost of chilly Winter. Canadian Tire Corp, its parent, also indicated it acquired Sher-Wood Athletics as part of an overall effort by the company to increase its number of owned brands and appointed TJ Flood as president, FGL Sports.
Female-Owned Nuu Muu Celebrates 10 Years Of Defining Athleisure
Nuu-Muu is celebrating 10 years of making invincible athleisure dresses that can run marathons, climb mountains, travel the world, do errands, charm on date night and so much more. Sporty yet easy to dress up, the company’s products are among the most versatile garments on the planet. If you can do it, you can do it […]
L.L. Bean Sued For Removing Lifetime Return Policy
A customer has filed a lawsuit against L.L. Bean for ending its unlimited-return policy.
Dick’s Hikes Quarterly Dividend By 32 Percent
“The significant increase in our dividend demonstrates the strength of our balance sheet and the confidence we have in our company’s future,” said Edward W. Stack, Chairman and CEO. “We remain firmly committed to investing in the profitable growth of our business and returning capital to our shareholders.”
FGL Sports’ Q4 Sales Climb 5.5 Percent
Canadian Tire reported that sales at FGL Sports were up 5.5 percent overall and 5.8 percent on a same-store basis in the fourth quarter ended December 30.
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