Wellness Workdays, a leading provider of corporate wellness programs, has been selected by New Balance to implement the next phase of the company’s corporate wellness initiative. Wellness Workdays will enhance New Balance’s existing LifeBalance initiative and deliver an engaging program that focuses on organizational culture, employee well-being and healthcare costs.

“Wellness is in our company’s DNA. We are committed to providing our employees with excellent benefits and the opportunity to enhance, maintain and promote their personal health and wellness goals,” said Glenn Haskell, benefits manager at New Balance. “We are impressed with Wellness Workdays’ capabilities in population health management and could not ask for a better provider to deliver a solution that will raise awareness of our organization as an employer of choice.”

Wellness Workdays will bring an innovative schedule of programming to New Balance employees, including online and team-based activities and one-on-one health coaching. The Wellness Workdays’ proprietary wellness portal will provide advanced technology solutions that are customizable and flexible, allowing employees to sync data from their personal health trackers, as well as easily access their wellness program status and progress.

“We are excited to deliver best practices and quality educational programming to the New Balance employees,” said Debra Wein, founder and CEO of Wellness Workdays. “The LifeBalance program provides a unique opportunity to design a comprehensive wellness strategy that fosters a culture of health and well-being, allowing New Balance to offer a valued benefit to its employees.”

Wellness Workdays is a Massachusetts company with offices in New York and Florida that designs and delivers corporate wellness programs to increase employee health and productivity and promote a culture of well-being. Wellness Workdays has earned industry recognition and several best practices awards for its clients, which include BJ’s Wholesale Club, Putnam Investments, Brown University, Cabot Corp., the Massachusetts Institute of Technology, Rockland Trust, Bentley University, Cambridge Trust and Harvard Business School.