Working with athletes like Connor McDavid and Jonathan Toews, Canadian Tire aims to highlight the country’s love for Team Canada with the launch of its latest “We All Play for Canada” campaign.
Category: Apparel
SIA’s Nick Sargent Provides Bullish Assessment Of OR + Snow Show
In his latest “Nick’s Notes,” Nick Sargent, president of SIA, enthused about the reception from attendees to the inaugural Outdoor Retailer + Snow Show and wrote that he “left the show with a renewed sense of enthusiasm and optimism for what the future holds .”
Modell’s Signs Media Agency
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
Costa Sunglasses Signs PR Agency
Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy.
Retail Jobs Increased By Over 11,000 In January
Retail industry employment increased by 11,100 jobs in January over December, the National Retail Federation said.
TYR Sport To Sponsor 2016 Ironman 70.3 World Champion
TYR Sport announced the addition of 2016 Ironman 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes.
Burton U.S. Open Snowboarding Championships Return To Vail March 5 – 10
Burton Snowboards announced the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018.
Aisle Talk, Week of January 29
Top headlines from the active lifestyle industry you may have missed this week.
Boardriders Provides Statement On Pierre Agnes
Boardriders Inc. issued a statement following the move by French authorities on Wednesday to call off a two-day search and rescue operation for Pierre Agnes, the CEO of Boardriders Inc. Agnes’ boat boat was found empty, washed up on a beach in south-west France.
Deckers Brands Q3 Profits Soar Past Guidance
Deckers Brands sharply increased its guidance for its fiscal year after results for the third-quarter ended December 31 handily topped guidance. Ugg’s sales in the quarter rose 4.3 percent, Hoka’s revenues jumped 65.7 percent and Teva’s sales grew 33.4 percent.
Schuylkill Valley Sports Sets Leadership Change Team & Group Sales
Schuylkill Valley Sports promoted Ryan Bohl to director of team & group sales.
Oppenheimer Upgrades Foot Locker
Oppenheimer upgraded Foot Locker to “Outperform” due to strong innovation arriving from Nike, ongoing momentum at Adidas and a pickup in mall traffic.
Academy Sports Faces Layoffs Again
Following a round of layoffs last summer, Academy Sports + Outdoors said it will be laying off approximately 140 corporate employees largely due to the outsourcing of certain IT functions at the retailer.
Hello Denver! (Take Two)
SGB reached out to a number of attendees of the inaugural Outdoor Retailer + Snow Show and heard largely positive feedback. Comments from Klean Kanteen, Vasque, Bogs, Pro-Tec, Massey Outfitters, OrthoLite, Croakies, Implus, Sweet Protection, Maine Outdoor Brands, Walls Outdoor Goods, Dare 2b, Craghopppers, Free Country, Kamik, MSR and Honey Stinger.
Academy Sports + Outdoor to Undergo Corporate Layoffs
Academy Sports + Outdoors said it will be laying off approximately 140 non-customer facing positions largely due to the outsourcing of certain IT functions at the retailer.
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