Pritamo Ahrendt Appointed As WSL Head Judge

The World Surf League (WSL) announced the appointment of Pritamo Ahrendt as WSL head judge. Ahrendt will take over the position previously held by Rich Porta, who will transition into a new role for the League.

Wall Street Shrugs Off Lululemon CEO’s Abrupt Exit

Lululemon’s shares rose slightly on Tuesday despite the abrupt resignation of its CEO, Laurent Potdevin, due to an unidentified misconduct. Analysts generally felt the company remained in good hands, led by Glenn Murphy, the former head of Gap Inc.; and some had issues with the way Potdevin steered the company.

Patagonia Gives Customers A Way To Fight For The Planet

On February 7, 2018, Patagonia will launch a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.

Boardriders Announces Leadership Appointments

In the wake of the loss of CEO Pierre Agnes this past week, Boardriders, Inc. announced a number of leadership appointments. Dave Tanner, current chief turnaround officer, will assume the role and responsibilities of chief executive officer.

HanesBrands Partners With National Park Foundation

Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.

Dick’s Launches “United In Sport” Campaign

Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”

Under Armour Launches Lindsey Vonn “Unlike Any” Film

With opening ceremonies for the Pyeongchang Olympics fonly three days away,  Under Armour launched an “Unlike Any” campaign celebrating female athlete and a new film starring world champion alpine skier, Lindsey Vonn, ahead of her big races.