Fila announced that the company has signed a sponsorship agreement with Leo Borg, son of tennis legend and Fila brand ambassador, Bjӧrn Borg. Earlier this year, Fila reignited the company’s partnership with Bjӧrn Borg, a relationship that dates back to 1975.
Category: Apparel
Retail Report Roundup – June 25
Studies arrived last week on the benefits to local retailers from community engagement, quality beating price as a purchase driver, apparel’s continuing appeal in malls, the benefits of perks over raises for workers, the stress of online shopping, and Fourth of July sales.
OIA Praises Supreme Court’s Ruling On Online Taxes
In a statement, the Outdoor Industry Association (OIA) said the Supreme Court’s ruling that states may collect sales tax on remote internet sales “helps level the playing field for specialty outdoor retailers.”
Nike Opens ‘Just Do It’ Pop Up In Los Angeles
Nike opened a “Just Do It” training center in Los Angeles. In short, the space brings all aspects of the Nike Training Club (NTC) app to life, including the five facets of training (movement, recovery, nutrition, mindfulness and sleep).
Puma Inks Sponsorship Deal With The Basketball Tournament
Puma and The Basketball Tournament (TBT), the $2 million, winner-take-all summer basketball event broadcast live on ESPN, announced a new multi-year partnership making Puma the exclusive footwear and apparel partner of TBT.
Mo Bamba Partners With Bombas On Charity Initiative
Mo Bamba, drafted sixth in the NBA Draft by the Orlando Magic, is teaming up with give-back sock brand Bombas.
Academy Sports Opens First Store In Winston-Salem
Academy Sports + Outdoors now has 12 stores throughout North Carolina.
REI Invests Over $600,000 In Rewilding Five U.S. Cities This Year
Five U.S. cities will see five urban and suburban areas transformed into areas for outdoor recreation, thanks in part to more than half a million dollars in grant funding from REI this year.
Retailers Cheer Supreme Court Ruling On Online Taxes
Specialty retailers in the active space – decimated over the years by consumers showrooming stores and then fetching lower prices online – stand to significantly benefit from the U.S. Supreme Court’s ruling that requires online retailers to collect sales taxes. Amy Roberts, executive director of Outdoor Industry Association (OIA), said, “The Supreme Court’s ruling is a huge win for the future of specialty outdoor retailers and will help ensure that all retailers compete on a level playing field.”
Aisle Talk Week Of June 18
Top headlines from the active lifestyle industry you may have missed this week, including Puma signing endorsement deals with the NBA’s No. 1 draft pick Deandre Ayton and Hall of Fame legend Walt “Clyde” Frazier.
Supreme Court: Online Shoppers Can Be Forced To Pay Sales Tax
The U.S. Supreme Court gave states broad authority to require online retailers to collect sales taxes.
Fleet Feet Event Showcases ‘Resurgence’ Of Run Specialty
Dozens of brands in the running footwear, apparel and accessory categories descended on Fleet Feet’s National Franchise conference this week, and while the primary goal was exhibiting their latest product offerings, they also delivered a simple yet powerful message for the industry about the Run Speciality channel.
PacSun Names Alfred Chang President
PacSun announced that Alfred Chang has been named president. Chang was most recently PacSun’s executive vice president of men’s merchandising & design and chief brand officer.
Puma Signs Michael Porter Jr. And Rudy Gay
Puma signed Michael Porter Jr., a projected top-ten pick in the 2018 NBA Draft, and Rudy Gay of the San Antonio Spurs.
Canada Goose Announces Secondary Offering By Selling Shareholders
Canada Goose Holdings Inc. announced that certain of the company’s shareholders, including certain of the company’s executive officers and directors, intend to offer for sale 10 million subordinate voting shares.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal