Columbia Sportswear announced a multiyear sponsorship with NASCAR Cup Series driver Bubba Wallace. The agreement enlists Wallace as Columbia’s newest brand ambassador, and includes a primary sponsorship of the No. 43 Richard Petty Motorsports Chevrolet.
Category: Apparel

Grassroots Outdoor Alliance Cancels November 2020 Connect Buying Show
Grassroots Outdoor Alliance, the national organization for the specialty outdoor retail, this week announced the cancellation of its fall Connect buying show originally scheduled for November 9-12, 2020.

Change At The Top Of The Adidas Supervisory Board
The Supervisory Board of Adidas AG has appointed Thomas Rabe, chief executive officer of Bertelsmann, as chairman of the company’s Supervisory Board. He will succeed Igor Landau, whose Supervisory Board mandate expired after 16 years at the end of the Annual General Meeting on August 11, 2020.

G-III Apparel And Levi Strauss Renew U.S. Licensing Agreements For Outerwear
G-III Apparel Group Ltd. announced that it has renewed its license agreements with Levi Strauss & Co. for the Levi’s and Dockers brands.

Big Ten and Pac-12 Become First Power 5 Conferences To Postpone Football
The Big Ten and the Pac-12, two of the college sport’s Power 5 conferences, canceled their plans to play this fall due to COVID-19.

PGA Golf Exhibitions To Launch Half-Day Virtual Summit
PGA Golf Exhibitions announced details for the PGA Show Connects Virtual Summit, August 18, to include a half-day online event of multiple webinars addressing market trends, player development, customer experience and retail strategies.

Legendary Headwear Appoints Head Of Sales And Marketing
Legendary Headwear, the manufacturer of the caps in the sports and outdoor markets, has tapped Andy Gilkison as their senior director of sales and marketing. His previous roles include national sales manager at Ogio and head of golf accessories at Puma.

Zalando’s Revenues Climb 27.4 Percent In Q2
Zalando, a leading online platform for fashion and lifestyle in Europe, reported revenues rose 27.4 percent in the second quarter to €2.03 billion.

Delta Apparel Returns To Growth In July
Delta Apparel Inc. reported net sales in July grew over 10 percent compared to the prior year period, with growth in each of its business units. The Delta Group and Salt Life segments reported year-over-year growth of 9 percent and 23 percent, respectively, in July.

Canada Goose’s Q1 Sales Plunge
Canada Goose Inc. reported sales collapsed 63.3 percent in its seasonally-slow first quarter ended June 28 due to the impact of store closings due to COVID-19 and slow reopening phases. The loss widened in the period. The company now expects a decline in wholesale segment sales in its fiscal year.

NBA Names CEO Of NBA Africa
The National Basketball Association (NBA) today named Victor Williams CEO of NBA Africa effective August 17, 2020. His appointment was announced by NBA Commissioner Adam Silver.

Swiss Running Brand ‘On’ Announces First Professional Run Club
On, the Swiss running footwear brand, announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein. The inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal, Oliver Hoare, and George Beamish.

Tasc Performance Appoints EVP Of Sales/Brand Development
Tasc Performance appointed Dave Leveille as EVP of sales/brand development. He was most recently president of the Lanier Sportswear division at Oxford Industries.

Johnny Morris Buys Dogpatch USA, Plans Nature-Based Attraction
Dogpatch USA, a derelict theme park in northern Arkansas, has been bought by Bass Pro Shops founder and conservationist, Johnny Morris.

Amazon Exploring Turning Penney, Sears Stores Into Fulfillment Centers
Amazon is reportedly in talks with Simon Property Group to convert some vacant Sears and J.C. Penney locations into Amazon fulfillment centers, according to a report from the Wall Street Journal.