Tasc Performance has appointed Dave Leveille as EVP of sales/brand development.

In this newly created role, Leveille will be responsible for the wholesale distribution, event and licensing partner strategy. He will join the senior management team beginning August 12 and report to CEO Todd Andrews.

Leveille joins Tasc from Oxford Industries, where he held multiple leadership positions over a 22-year span, most recently as president of the Lanier Sportswear division. In this role, Leveille orchestrated the re-branding of Oxford Golf to Oxford Sportswear and introduced better men’s specialty and collegiate licensing as additional channels to growing golf and destination resort distribution.

A lifelong golfer, Leveille graduated from LSU and served as varsity golf team captain.

“I am excited to join Tasc in this newly created role. I have long been a customer of the brand and believe in the fabric story that Tasc has told and look forward to working closely with the team to further tell the brand story to the marketplace,” said Leveille.

“My family and I are honored that Dave has chosen Tasc and we look forward to working closely with him to refine the wholesale strategy and further accelerate growth. We have a lot to learn from Dave’s experience and leadership, and our team is excited to expand our sustainable message and unique fabric experience with the right partners,” said Tasc CEO, Todd Andrews.

Photo courtesy Tasc