FTI Consulting Projects U.S. Online Retail Sales To Reach $865 Billion in 2021

With an improving economic outlook and accelerating growth of online shopping since the start of the COVID-19 pandemic, the Retail & Consumer Products practice at FTI Consulting, Inc. projects U.S. online retail sales will reach $865 billion in 2021, with nearly two-thirds of Amazon Prime Day shoppers surveyed saying they intend to spend more during this year’s event than they did in 2020.

Adidas Partners With Delta Galil

Adidas announced a global licensing agreement that will see Delta Galil design, manufacture and distribute men’s and women’s underwear collections under Adidas’ Badge of Sport and Originals labels. Launching for Spring 2022, the collections will be available in the APAC, EMEA, Europe and Latin America regions, with the women’s collections also launching in North America.

WIT Fitness Announces Global Partnership With CrossFit

London-based sportswear retailer WIT Fitness and CrossFit, LLC have signed a multi-year global e-commerce and retail partnership in which WIT will operate an official online CrossFit store, sell CrossFit-branded gear at its flagship London store and future physical locations globally, and have a retail presence at the CrossFit Games and other CrossFit events.

TSM FTX Names VP Of Apparel

North American esports organization TSM FTX appointed Erik Marino as VP of apparel. Marino joins TSM FTX from gaming organization FaZe Clan, where he served as executive creative director.

Fabletics Signs On As Official Active Lifestyle Partner Of Tough Mudder

Fabletics announced it had been named the official active lifestyle partner of Tough Mudder.  Craft Sportswear in April entered into a multi-year global partnership to become its “Official Performance Apparel and Footwear” of the series. Previously, Merrell was its footwear sponsor, and Alanic was its apparel partner.

Burton Appoints Chief Strategy Officer

Burton announced the promotion of Ali Kenney, formerly SVP, strategy & insights, to chief strategy officer. As Burton’s first chief strategy officer, Kenney will lead key workaround brand purpose, company strategy, consumer-centricity, sustainability, DEI and growth opportunities.

USA Cycling Launches 100-Year Anniversary Campaign

USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.

BD-Capital Invests In SportPursuit

SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.