While doing battle in court, Reebok also took a swipe at Nike's “Just Do It” slogan on the street. One of the poster ads as part of its $30 million “Run Easy” campaign showing a runner in pain exclaims, “What are you just doing? Run easy.”…
Category: Apparel
Remington Sold to Cerberus for $370 Million
Remington Arms Co. Inc. has agreed to be acquired by private equity firm Cerberus Capital Management LP for $370 million. The purchase priced includes $118 million in cash as well as the assumption of $252 million of debt, including a revolving credit lin
Jetboil Hires Lathrop as VP of Sales
Jetboil has been on a rapid growth curve for the past three years, grabbing market share from many of its competitors in the backcountry cooking segment of the outdoor market and re-inventing the stove category. According to info collected by SportScanINF
Outdoor U. Launches 2007 Events
OIA’s Outdoor University has finalized its program and speaker agenda for 2007 events. The program will be offered at four sessions across the country – Rendezvous Conference/Outdoor University Workshop, EORA Southeast Show, ORA/MRA Midwest Rep Show, and
Stride Rite Sponsors SpongeBob
Stride Rite Corp. will become a sponsor of the SpongeBob SquarePants television show as part of a new promotion behind its SuperBall footwear line…
CandN Sports Group to Sell Digital Floor Displays
C&N Sports Group, a Roanoke, Va.-based performance and athletic apparel distributor to the collegiate retail market, has partnered with IntelliMat, Inc. to sell digital floor displays to approximately 750 collegiate bookstores across the nation…
Gander Plans More Stores for the Southeast
Gander Mountain Company plans to open stores in St. Augustine, Florida; Fayetteville, North Carolina; and College Station, Texas, before the end of June. These openings follow the opening of Gander Mountain's newest store in Eden Prairie, Minnesota,
Brooks Extends Brooks-Hansons Original Distance Project (ODP)
Brooks Sports Inc. announced it has extended and enhanced its partnership with the Brooks-Hansons Original Distance Project (ODP). With mutual commitment to and respect for the sport, both parties decided to extend their existing contract—well before its
Under Armour Launches Survivor Search as Part of ‘Power in Pink’ Campaign
Under Armour will host a national search for breast cancer survivors whose stories of courage and survival illustrate why a physically active lifestyle is so vital to a healthy life with or without cancer. The search is the centerpiece of Under Armour’s 2
Rudy Project Adds to Sales Staff
Rudy Project Technically Cool Eyewear appointed industry veteran Shane Kanderis to the position of Western Regional Sales Director. Kanderis’ responsibilities will include leading Rudy Project’s Western Sales Team and working with and supporting Rudy Proj
Simple Shoes Inks Deal with StopGlobalWarming.org
Simple Shoes has teamed up with the Stop Global Warming Virtual March to develop a special StopGlobalWarming.org edition of the Toepeeka flip-flop for men and women…
Puma Shares Rise On PPR Takoever Rumours
Shares in Puma rose almost 10% on Thursday on market talk the French group, PPR could launch a bid for the German sportswear group. PPR reportedly has plenty of firepower to make medium or large acquisitions. At the end of 2006 PPR had roughly 1.5 billion
Foot Locker to Launch Former Knick John Starks Apparel Line
Former NBA All-Star and New York Knicks legend John Starks has partnered with ZipWay on a new athletic apparel line. The breakaway pant collection launches at 150 Foot Locker stores around the country on April 13…
Peregrine Distribution Inks Deal with OTB
Peregrine Distribution Services has signed its newest client, OTB (Over the Beach) Boots, based in Scituate, MA, manufacturer’s of a new line of specialized boots for the outdoors. Peregrine will provide warehousing, order fulfillment and customer service
American Apparel/Endeavor Merger Moving Forward
Endeavor Acquisition Corp. said it had been advised by American Apparel that the company will post at least $30 million for the fiscal year ending December 31, 2006 in pro forma EBITDA, meeting requirement for the acquisition to move forward. American App
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