New World Consumer Products LLC has added World Champion Cyclist Mike King as a brand ambassador for its flagship product, XRCEL, a cutting-edge sports performance fuel based on New World Pharmaceutical’s patented formulation…
Category: Apparel
New Balance Partners with RootsRated to Promote Trail Running
RootsRated, the online and mobile resource for “where to go outdoors,” has partnered with New Balance to explore the “why” of trail running and grow the sport through a unique content-creation campaign…
Lululemon Appoints EVP, Community and Brand
Lululemon Athletica Inc. appointed Duke Stump, formerly at Nike and Easton Sports, to its senior leadership team as executive vice president, community and brand, effective Dec. 1…
Under Armour Promotes Stafford and Mirchin
According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….
ASA Honors Big Rock Sports Executive
The American Sportfishing Association has recognized Big Rock Sports Senior Vice President of Industry Relations Gary Zurn with their Future of Fishing Award…
Lancaster Archery Appoints Director of Marketing
Lancaster Archery Supply (LAS) has appointed Debra MacDonald as director of marketing.
Mountainsmith Names Canadian Reps
Mountainsmith has hired Canadian outdoor industry veterans Tom Jones, Jason Jennens and Peter Skala to it’s independent sales rep team…
Sports Authority Sets Washington Reopenings and Vegas Opening
Sports Authority will host grand reopening events for its redesigned and new stores in the Western Washington area on Saturday, Nov. 8. It also announced grand opening events for new and improved stores in the Las Vegas area on the same date…
Varsity Brands to be Acquired by Charlesbank Capital Partners
Varsity Brands, the parent of BSN Sports and Herff Jones, has entered into a definitive agreement to be acquired by an investment group led by Charlesbank Capital Partners, a leading private equity firm. Varsity Brands' senior leadership will remain
Fjällräven Launches First American Campaign
Swedish heritage brand Fjällräven unveiled its first North American advertising campaign. Photographed and filmed by renowned artist, surfer and outdoorsman Chris Burkard…
Golf Rounds Lose Ground in September
According to Golf Datatech, golf rounds during September on a national level declined 2.3 percent in September 2014 compared to September 2013…
Vista Outdoor Inc. Spin-Off in Doubt Following Virginia Rocket Explosion
The spectacular failure of an unmanned space rocket in Virginia Oct. 28 could kill Alliant Teksystems Inc.'s plans to spin off its Outdoor Sports segment, which includes Bushnell and a host of firearms and ammunition brands…
Abby Wambach Endorses Head Impact Sensor
Triax Technologies Inc has teamed with Abby Wambach, U.S. Women's National Team and all-time high-goal scorer known for her spectacular headers, to launch the SIM-P (Smart Impact Monitor) to support long-term player health and safety…
Shimano Sees Brisk Bike Components Sales in North America
Shimano Inc. reported sales for the nine months ended Sept. 30 were up nearly 21 percent compared with the same period last year thanks in part to a weaker yen. Sales of of Bicycle Components were brisk in North America, while sales of Fishing Tackle were
Sturm, Ruger Q3 Profits Tumble
Sturm, Ruger & Company, Inc. reported net earnings tumbled 76.3 percent to $6.78 million, or 34 cents a share. Revenues fell 42.5 percent to $98.3 million. The sales decline was attributed to the reduction in overall consumer demand as well as retailers b
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