Swedish heritage brand Fjällräven appointed Joe Prebich as the brand’s director of marketing in North America. In his most recent role, he served as the director of marketing for Zeal Optic…
Category: Apparel
Study: Wearables Helping Americans Lose Weight
It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Salt Life Adds Surf Ambassador
Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…
Garmin Acquires Backtracker Bike Radar
Garmin Ltd. has acquired the assets of iKubu (Pty) Ltd., a privately-held designer of computer vision and radar systems for the cycling market. IKubu was in the final stages of developing the Backtracker low-energy bike radar…
Retail Holiday Sales Increase 4 Percent
Total holiday retail sales, which include November and December sales, increased 4 percent to $616.1 billion, according to the U.S. Commerce Department. The results were just shy of the National Retail Federation's projected forecast of 4.1 percent g
National Golf Day 2015 Set for April 15 in Washington, D.C.
We Are Golf – a coalition of the game’s leading associations and industry partners – announced the eighth annual National Golf Day will be held Wednesday, April 15 on Capitol Hill in Washington, D.C…
Speedo Launches Fueled by Water Campaign
Speedo USA, a division of PVH Corp., has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people’s lifelong passions for a wide range of water sports…
OIA ConsumerVue to Debut at Outdoor Retailer Winter Market
Outdoor Industry Association (OIA) introduced OIA ConsumerVue, an online research tool showcasing findings from their recently conducted outdoor consumer segmentation study. OIA will offer demos of a prototype of the tool at its booth at Outdoor Retailer
Canada Goose Acquires Toronto Manufacturing Facility
Canada Goose acquired a factory from one of its primary outerwear suppliers and will retrofit it to manufacture its fast growing line of HyBridge Lite jackets, which offer stretch panels and a trimmer fit favored by many outdoor athletes and enthusiasts..
GoPro Partners with Vislink to Develop Live Wireless HD Video
GoPro Inc. is working on technology that will allow broadcasters to integrate live feeds from the GoPro HERO4 camera into live broadcasts to provide viewers the athlete's perspective in real-time…
Genesco’s Holiday Guidance Disappoints, Lids to Slow Growth
Genesco Inc.’s comps, including both stores and direct (e-commerce), jumped 10 percent for the quarter-to-date period ended Jan. 3. However, due to gross margin and foreign exchange pressures as well as a disappointing performance by Lids shops insi
Pearl Izumi Hires PR Agency of Record
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record…
Yuba to Kick Off 20-city E-bike Tour Saturday
Yuba Bicycles will embark on a 20-city, three-week electric cargo bike demo tour this Saturday (Jan. 17) in a bid to plug into growing public interest in electric bikes. The first leg of the yearlong “Power Up” tour will visit…
Chaco Names Sales Agency of the Year
Chaco selected Outdoor Sports Marketing (OSM), which covers the Southeast territory, as its sales agency of the year …
Ebay Enterprise Caps Banner Year with 1,015 New Client Wins
Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind
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