Dick's Sporting Goods will be opening its 39th store in California and 604th store nationwide on Friday, Feb. 6 in Santa Rosa, CA…
Category: Apparel
BST Bikes Names Karklins GM
BST Bikes, LLC has hired Tony Karklins as general manager, giving him responsibilities for overseeing strategy and operations for the Ellsworth Handcrafted Bicycles and Synergy Nano brands…
Outdoor Retailer Winter Market Draws an Estimated 22,000
Outdoor Retailer said preliminary figures available as of Saturday Jan. 24, which was the last day of the show, indicated attendance reached about 22,000, or about even with a year earlier…
Bergans USA Hires Reps for Southwest and Southeast
Bergans USA has hired rep group Endless Adventure Sales (EAS) and Beaty Jackson to represent its line in the Southwest and Southeast regions respectively…
GoPro Partners with NHL, NHLPA
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) announced a North American partnership with GoPro. The agreement is GoPro's first with a major professional sports league…
Skins Announces Inaugural Non-Sponsorship of FIFA
The Brussels summit on FIFA reform which was held at the European Parliament on Wednesday, Jan. 21 has prompted international sports brand Skins to announce the first ever ‘official’ non-sponsorship of football’s governing body. The non-
Chase Awards $100K Grants to Four Startups
Four sporting goods manufacturers have received $150,000 each through the Mission Main Street Grants program, which is supported by Chase and Google…
Sterling Rope Takes Home the Sassy at ORWM
Sterling Rope Company was named the overall winner of the third-annual American Made Outdoor Gear Award at the Outdoor Retailer Winter Market in Salt Lake City, UT Jan. 22…
Gazelle to Open Fourth Location in Metro Detroit
Gazelle Sports, the West Michigan-based running, soccer and active lifestyle specialty retailer, will open a fourth location this summer, expanding into the Metro Detroit area…
Campbell Sports Named Stanley’s 2014 Agency of the Year
PMI named Campbell Sports as 2014 Agency of the Year for its Stanley brand at Outdoor Retailer Winter Market in Salt Lake City last week…
PGA Tour Superstore and Golf Channel Partner
PGA Tour Superstore has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy…
Tiger Woods Endorses Full Swing Golf Simulators
Full Swing Golf, a San Diego company specializing in simulation technology for athletics entertainment and training, signed an an exclusive multi-year partnership with Tiger Woods…
Adidas Agrees to Sell Rockport to Berkshire/New Balance Partnership
The Adidas Group entered into a definitive agreement to sell its Rockport business to a new entity formed by Berkshire Partners and New Balance for a total consideration of $280 million, most of which will be paid in cash with the remainder comprised of n
Farm to Feet Selects Canadian Distributor
Farm to Feet has selected Sport Dinaco of Lachine, QC, Canada, to distribute its 100 percent American socks in Canada. Sport Dinaco will introduce the brand into the Canadian Market beginning the summer of 2015…
REI Foundation Donates $1.5 Million to Fund Women’s Leadership Initiative
The REI Foundation is donating $1.5 million to the Outdoor Industries Women's Coalition (OIWC) to develop programming for a women's leadership initiative backed CEOs at a dozen outdoor brands, including The North Face, Outdoor Research, Smartwoo
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal