PGA Tour Superstore has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy. Among the many programming opportunities, “new product spotlights” and special features on custom fitting and other game-improvement services will be produced from PGA Tour Superstore’s new 50,000 square foot interactive Orlando location, less than a mile from Golf Channel’s world headquarters.
The partnership will also provide sponsorship of key PGA Tour event highlights on programming schedules distinguished by Golf Channel’s high-quality news, instruction and original programming, which has helped propel the network to record audience growth over the past four years.
“Our partnership allows us to leverage our national footprint in the U.S. and provides an opportunity to deliver authentic content and branding through programming and services that showcase our stores and our associates,” said Dick Sullivan, PGA Tour Superstore CEO & President. “Golf Channel is the industry leader in delivering entertaining and informative golf content and with the most-affluent audience in all of television; their viewers are our demographic sweetspot. We are both focused on helping the avid golfer as much as the recreational player with their approach to the game, how to play and/or what equipment they need to improve their experience so this is the ultimate partnership.”
PGA Tour Superstore has 22 locations coast to coast and is owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons.
“The tremendous growth of PGA Tour Superstore is a sign of momentum within the golf industry and we look to support their continued success through our media platforms,” said Tom Knapp, Golf Channel’s Senior Vice President of Programming. “This collaboration is a natural fit between two prominent brands dedicated to innovation within the game we love.”
PGA Tour Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. It is the PGA Tour’s exclusive off-course/off-airport retail partner. Every PGA Tour Superstore employs teaching professionals and has multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility.
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes in 83 countries and 12 languages around the world.