Burton officially announced that it is promoting Elysa Walk to general manager of its U.S. business just months after recruiting her from Giant Bicycle to head up sales of special accounts.
Category: Apparel
Ibex to Open Store in Denver’s Cherry Creek
Ibex Outdoor Clothing will open its third brick-and-mortar store this Fall in Denver’s Cherry Creek Shopping Center.
Ron Jon Upgrading Digital Brand
Ron Jon Surf Shop has selected Aptos Digital Commerce to implement a major overhaul of its e-commerce site in a bid to enhance its digital brand experience.
Alpha Industries Makes Executive Changes
Alpha Industries, the American heritage outerwear brand, appointed Colin Israel as chief operating officer and chief financial officer and Matthew Pantoja as vice president of marketing.
Nike Signs Ben Simmons
Nike signed the predicted NBA top draft pick Ben Simmons to an endorsement deal believed to be one of the larger rookie deals ever signed by the footwear company.
Performance Sports Group Sees Q4 Loss
Performance Sports Group expects to report a loss in its fourth quarter ended May 31 due to challenging retail market conditions that caused it to cancel some orders
Performance Sports Group Appoints CEO
Performance Sports Group Ltd. appointed Harlan Kent as the company’s new Chief Executive Officer and as a member of its board of directors
Nike to Continue Sponsorship of Maria Sharapova
Nike said it plans to continue its sponsorship of Maria Sharapova despite the tennis champion’s two-year ban for doping. Sharapova plans to appeal the ruling, which was made on Wednesday. “The ITF tribunal has found that Maria did not intentionally break its rules,” Nike said in a statement. “Maria has always made her position clear, […]
Under Armour Introduces UA World of Golf
Under Armour introduced its first golf specialty retail experience, UA World of Golf, at the brand’s Chicago Brand House.
Reebok Offers Tribute to Trainers
Reebok launched a worldwide content series that celebrates the trainers who inspire people to push their limits and be the best possible version of themselves.

Sharapova Doping Rule Benches Tennis Star for Two Years
An Independent Tribunal found professional female tennis player Maria Sharapova committed an Anti-Doping Rule Violation and as a consequence has been disqualified from competing for two years.

Lululemon Lifts Outlook after Promising First Quarter
Lululemon Athletica Inc. upped its revenue outlook for 2016 as first-quarter sales came in stronger than expected and profits reached the high-end of its guidance.

Duluth Trading Reports Strong First Quarter, Affirms Retail Expansion
Duluth Holdings Inc. reported net sales increased 20.8 percent in fiscal first quarter ended May 1 as it continued to invest millions, raised in its IPO, opening new stores and buying television advertising.
Spartan Race Sells Stake to Hearst Ventures
Spartan Race, Inc. sold minority stake to Hearst Ventures, marking a significant foray into the live event space for Hearst, whose investments include Pandora and Buzzfeed.

Lands’ End Gets Sporty, Enters Activewear Pool
Lands’ End enters the athleisure market with a line of activewear called Lands’ End Sport, which includes items for men’s and women’s surf and performance.