Bushnell Outdoor Products reports that sales in 2007 have eclipsed its previous record sales numbers set in 2006 with a 25% increase in golf sales. The company attributes the dramatic sales growth to an increased acceptance by golfers resulting in continued success of the PinSeeker 1500 Series rangefinders, as well a strong first year for the Medalist rangefinder.
The Pinseeker 1500 Tournament Edition saw a 27% increase in 2007, building on its strong sales success in 2006. The Medalist rangefinder tallied the second highest sales numbers this year, followed by the Pinseeker 1500 Slope Edition.
“As more golfers make our products a standard piece of equipment during every golf round we are experiencing a powerful grass roots marketing phenomenon,” said Jason Seeman, National Golf Sales Manager at Bushnell. “If you experience the benefits of accurate yardage during one or two rounds, the need for distance on every shot becomes addicting. We believe that increased trial is really driving sales.”
Bushnell reports that, according to the Darrell Survey, its products represent a cumulative 93% of devices on the PGA, LPGA and Champions Tour. The success on Tour has translated into huge sales numbers in green-grass and off-course retail shops.
