Buff Inc., the U.S. subsidiary of Original Buff, SA, a creator of performance headwear for outdoor enthusiasts and athletes, added Kevin Walker as marketing manager to Buff Inc.
Walker joins the Buff team after a four-year tenure at Marmot, where he most recently oversaw development of brand content as brand activation manager, management of brand marketing and merchandising for Marmot flagship stores and key account partners, as well as management of trade shows.
In his initial role as brand and retail marketing manager, Walker focused on design of retail stores and the implementation of brand experience. Prior to his time at Marmot, Walker spent seven years at Under Armour, climbing the ranks from sales lead account coordinator to outdoor marketing manager, before moving on to Marmot in 2013.
Buff Inc. General Manager Shirley Brunetti said, “Kevin has a proven track record of sales and marketing prowess, and brings a youthful yet forward-thinking strategy to our ever-evolving brand. With the addition of our buffed-up tech and lifestyle cap lines for Spring ‘18, and our patented cold weather technology ThermoNet, new for Fall ‘17, we are looking forward to Kevin tapping into his robust background in the outdoors, and his impressive social media and marketing skills, to enable our customers full appreciation and understanding of not only our exciting new products, but our flagship collections.”
Walker has a Bachelor of Business Administration from Ohio University, a Masters of Business Administration from the University of Dayton, and attended Rocky Mountains National Outdoor Leadership.
Photo courtesy Buff
