BSN Sports, a division of Varsity Brands, announced a partnership with National Pro Fastpitch (NPF), the United States’ professional women’s softball league. The move marks BSN Sports’ latest investment in female athletics – and women’s softball in particular.
Under the terms of the three-year partnership, BSN Sports will serve as the exclusive uniform and apparel provider to the NPF, which currently consists of six teams. Additionally, each NPF team will launch a unique BSN Sports operated Sideline Store, where fans can purchase and customize team-branded, print-on-demand apparel and accessories. NPF teams will debut their custom-designed uniforms when they take to the field this spring with uniforms unveiled at the NPF Draft in Chicago on March 30th, which will be title sponsored by BSN Sports and live streamed on NPF’s Facebook page.
Natalie Brock, softball category manager at BSN Sports, stated, “BSN Sports is proud to support fastpitch softball and the NPF while building on our tradition of investing in – and driving appreciation for – women’s athletics. We believe strongly in the power of sport to uplift and empower women, and partnerships such as this are at the center of our strategy to fulfill this vital objective. We look forward to watching this upcoming season as both fans and vested, NPF committed partners.”
NPF Commissioner Cheri Kempf added, “The NPF is thrilled to begin this new partnership with BSN Sports. We know the value and influence our players can have in this category, and we look forward to debuting this impressive line of apparel on the professional and Olympic elite athletes competing in the league in 2020. We are grateful to BSN Sports for supporting our growth, and especially, for having the vision to recognize the importance of continuing to build the dream of professional softball for future generations.”
BSN Sports’ commitment to female sports teams and athletes includes – among other milestones — the company’s just-announced acquisition of the lacrosse and softball team sports businesses from Longstreth Sporting Goods, an advocate of women’s sports for more than 40 years. BSN Sports also operates a Women of Will partnership with Under Armour and maintains a long-time affiliation with basketball legend Nancy Lieberman.
Photo courtesy NPF
