George T. Neill has joined Brunswick Corporation as its vice president and chief marketing officer, reporting to Brunswick chairman and CEO Dustan E. McCoy. Neill, most recently was corporate vice president – global marketing for Motorola, Inc.
Neill brings 20 years experience to his new role, a recently created position at Brunswick. Neill has also held key marketing positions with Apple Computer, BMW of North America and several leading national advertising agencies. While at Apple, he championed the computer maker's “Silhouettes” campaign, which helped to introduce and establish Apple's popular iPod. In 2005, Neill was named “Corporate Marketing Executive of the Year,” by the respected Delaney Report.
At Brunswick, Neill will seek ways to further strengthen and build upon the company's leading market positions in each of its main lines of business — pleasure boats, marine engines, fitness equipment, bowling and billiards.
“George has demonstrated throughout his career an ability to work closely with product teams to pinpoint and accentuate brand and product attributes that resonate with consumers,” McCoy explained. “In concert with our current brands and their marketing organizations, George will seek ways to better leverage the estimable marketing resources throughout the company to advance Brunswick's presence and grow the market share of such enviable brands as Sea Ray, Mercury Marine, Life Fitness and Brunswick Billiards, on a global basis.”
