Brooks Sports inked a seven-year sponsorship agreement with the Washington Interscholastic Activities Association (WIAA), making it the exclusive sports apparel and footwear partner of the annual WIAA Cross Country and Track & Field State Championships through 2012.
The agreement, a renewal of Brooks previous three-year WIAA sponsorship starting in 2002, reiterates the performance gear companys support of the run and its commitment to providing quality team gear to help todays competitive high school athletes run longer, farther and faster.
“The WIAA Cross Country and Track & Field Championships bring out a fantastic group of young, talented athletes who could possibly become the brightest stars in the sport,” said Brooks Team Sales Manager Jesse Williams. “We hope to be an inspiration to all of these participants, encouraging them to continue running toward their individual and team goals.”
Brooks has been involved in the team gear business since 1999 and today showcases a full line of track spikes, racing flats, team apparel and accessories. The head-to-toe collection offers a wide palette of core team and athletic colors with great embellishment options for full expression of team spirit. Brooks works closely with coaches throughout Washington and beyond to help educate young runners on the benefits of proper gear, performance training and injury prevention.
“The WIAA is thrilled to have Brooks on board as a corporate partner for the next seven years. Brooks has shown a strong commitment to Washington high school activities during the past three years, and our relationship has proved to be beneficial for both parties,” said Mike Colbrese, executive director of the WIAA. “The WIAA is excited for its future with Brooks Sports running at our side.”
