Brian Anderson has resigned as CEO of scooter company Madd Gear North America to pursue other opportunities. Michael Horne, global CEO of Madd Gear Action Sports and the company’s Australian founder, has assumed the role of CEO of the North American business.
Anderson, who joined the company in 2010, has overseen substantial growth in Madd Gears business in the U.S. and Canada.
Running Madd Gears business in The Americas has been a fantastic experience, said Anderson. We developed a solid operational and financial platform, marketed the brand successfully, built significant retail distribution and grew sales substantially.
Anderson continued, I have thoroughly enjoyed focusing on young consumers and building a great team of people to carry the business forward. The company is in great hands under Mikes leadership.
Anderson previously served as president of EB Sport Group, president of Sportline, SVP of global sales and marketing at 180s, and held various roles outside of the sports industry. He currently serves on the board of directors for the Sports and Fitness Industry Association (formerly SGMA) and heads up the SFIA task force on Sports and Fitness Technology. Anderson was a recipient of the Sporting Goods Business ‘40 Under 40 award in 2010. He has also served as a Board Member for several companies in the sports and fitness industry.
Madd Gear LLC is the marketer and distributor of Madd Gear Action Sports products in North America. Madd Gear is a leading global brand of freestyle performance scooters, bikes, protective equipment and apparel. The company is headquartered in Hong Kong and has business operations in the U.S., Canada, Europe, China and Australia. For more information, visit www.MaddGear.com.
Contact: Jennifer Gragg
jagragg@me.com
404-667-9006
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