Boot Barn Holdings Inc. introduced Idyllwind – a lifestyle brand created by Miranda Lambert, the country singer and songwriter
The brand is inspired by vintage and retro looks with a modern fashion edge and a focus on comfort, fit and quality. The product range of apparel, accessories and, of course, cowboy boots are true to Miranda’s spirit – reflecting her roots, personality and style.
Idyllwind will be introduced this holiday in select Boot Barn stores in California, Texas, Tennessee, Nevada, Florida, Minnesota, South Dakota, Colorado and Arizona. The full Idyllwind Fueled by Miranda Lambert launch will occur in Fall 2018.
“The Boot Barn Team is excited to partner with Miranda Lambert on her exclusive Idyllwind brand. We view Miranda as the number one female country music star in the world and feel that her brand, coupled with her personal authenticity, are a natural fit with Boot Barn and our customer base,” said Mike Love, senior vice president of marketing. “These limited trunk shows allow us to share the incredible styles of Idyllwind and serve as a precursor to the full launch coming in 2018.”
Photo courtesy Boot Barn
