Bogs Footwear debuted its Bogs ambassadors as part of the new Every Foot Matters campaign. The campaign will feature everyday heroes who wear Bogs doing what they love most whether it’s work, play or everything in between.
The first four Bogs ambassadors featured on the site include: Karen Bertelsen, a Canadian DIY blogger; Nate Brown, an organic dairy farmer from Belgrad, MT; Ryan Rickert, an entrepreneur and hunting enthusiast from Bozeman, MT; and Sean Conroe, an urban farmer and landscaper hailing from Seattle. Each ambassador is featured on the new and improved Bogsfootwear.com, which features a community section, new blog, improved product pages, technology videos and more. Throughout the end of the year, Bogs will continue to introduce new ambassadors to its community including an outdoor school founder, husband and wife team of cyclocross racers, a team of brewers from New Belgium Brewery and more.
“At Bogs, the focus has always been to develop the right footwear to help our customers get the job done,” said David Cook, marketing director for Bogs. “Our new ambassador program celebrates these hard-working, everyday heroes who need the best possible protection in all elements. So whether you’re a dairy farmer or a cylcocross racer, we hope each visitor to Bogsfootwear.com finds a story that resonates.”
Led by the creative team at Redhaus (a Portland-based creative agency), the Bogsfootwear.com homepage welcomes visitors with the familiar Bogs style with a twist. Beautiful, full-screen imagery and a clean user interface were used to enhance the Bogsfootwear.com experience.
Specific site features and destinations include:
New Bogs for Fall 2012: This fall, Bogs has made a good thing even better with a variety of new waterproof boots and shoes for men, women, kids and (new this fall) babies. Highlights include the new women’s Plimsoll Collection (an updated take on the Classic Bogs handled boot that put the brand on the map back in 2002), the men’s Fremont (the evolution of the men’s City collection, which debuted in 2011), new Baby Bogs (for early walkers and toddlers), new prints and rain boots for kids, and more. Prices range from $49 to $280 and ship free to anywhere in the lower continental U.S. Every pair of Bogs comes with a 100% satisfaction guarantee.
The Bogs Community: The new Bogs Community is the new hub for all-things Bogs, including information on the Bogs Gives Back program, customer testimonials and Every Foot Matters, The company’s Fall 2012 marketing campaign featuring the new Bogs ambassadors. Visitors can also connect with Bogs on Facebook, Twitter, Pinterest and head over to the refreshed Bogs Blog to keep up with the brand on its latest adventures.
The Bogs Blog: Not only will viewers notice a change in format, but the new Bogs Blog now displays multiple images, video clips and music. In addition, readers now have the ability to interact with the brand by leaving comments and feedback on all posts.
