Birkenstock announced the opening of its tenth U.S. company-owned retail store in Nashville, TN, offering a full range of products for men, women and kids, including the brand’s sandals, clogs, sneakers, shoes, and boots. Customers can also explore the Birkenstock Care Essentials collection, extending the brand’s foot care commitment.
The store’s interior design showcases Birkenstock materials, including cork, felt and leather and Nashville-based artist Emily Brown’s multi-panel, large-scale leather sculpture. She took inspiration for her work from mid-century modern design to celebrate Birkenstock’s signature material, further connecting its heritage to the city’s “artistic spirit.”
As part of the Nashville store’s opening, Birkenstock created a campaign that spotlights the locals who shape the city’s culture and long-time Birkenstock wearers, captured by photographer Cristina Fisher. From legendary singer-songwriter and producer Butch Walker to Savannah Yarborough, designer and founder of Savas, a luxury leather atelier, to Trevor Moran, chef and owner of Locust. By stepping into their world, “Birkenstock honors Nashville as a city where creativity, craftsmanship and individuality thrive—a place where people are celebrated for doing what they do best.”
“Expanding into Nashville, a city renowned for its creativity and individuality, is an exciting moment for Birkenstock,” said David Kahan, President of Birkenstock Americas. “With a community that values authenticity and craftsmanship, we couldn’t imagine a better place to continue growing our brand.”
To celebrate, Birkenstock Nashville, located at 2212 12th Avenue South, hosted an opening event on March 27.
Image courtesy Birkenstock Nashville
