BIKE EXPO 2010 in Germany will be held from July 22nd to July 25th. Messe München GmbH, the organizers, said the dates were confirmed in several meetings with industry representatives.
“There are many factors that speak for scheduling the event just before the primary vacation period: for one, the marketing process for new products is pushed forward,” said Klaus Dittrich, General Manager, Messe München GmbH. “The first contact with business partners and initial product and collection introductions happen more often in early summer. On the other hand, the task of the exposition is the presentation of innovations. An early trade show date is a logical consequence to provide the industry with a comprehensive information platform at the right time, at the same time fueling the consumers' passion for cycling immediately before the start of the summer vacations. This directly benefits cycling retailers.”
Messe München GmbH also said for the second BIKE EXPO, the topic of Urban Mobility will continue to play a central role and will be further expanded. One entire hall at the 2010 event is already exclusively reserved for the segment of electro mobility. In cooperation with ExtraEnergy e.V. the event will feature a number of retailer training sessions and several new test tracks. The plans include a speed track for ambitious athletic cyclists, as well as another demo track catering to the wishes of fans of leisure and relaxed biking.
Messe München GmbH said this concept positions BIKE EXPO as a platform for innovative, future trend-setting products and services in the mobility sector. Considering the ever-increasing demand for eco-friendly as well as sustainable traffic and infrastructure policies, urban mobility concepts will become more and more important in the future.
“The potential of bicycle mobility is nowhere near fully tapped, and the combination of eco-friendliness and health benefits is a particularly attractive benefit. The technical perspective of E-Bikes and Pedelecs, in particular, opens new market potential, and these vehicles already encompass the fastest growing cycling segment,” Messe München GmbH said.
The Munich venue is also said to offer plenty of space to create exhibits with lasting impact for this segment as well as the entire cycling market, including all component manufacturers and suppliers. The state-of-the-art exposition center and the optimal infrastructure allow the organizers to satisfy all trade show requirements. Furthermore, Munich is dedicated to cycling and there are plans to further promote cycling throughout the city.
