BaseMap, Inc., a GPS hunting, outdoor planning and navigation app, acquired Arkansas-based HuntScore, a provider of hunt planning tools and research analytics.
The company said hunters and outdoorsmen use BaseMap for its public and private land ownership maps, wind forecasting, navigation tools, hardware integration, and offline capabilities. With the acquisition of HuntScore, BaseMap now offers additional hunting planning and research analytics, including draw odds, harvest trends, detailed unit profiles, application tools, and unit filtering.
The acquisition was reportedly driven by a “shared belief to create an advanced hunt planning solution, enabling hunters and outdoorsmen access to comprehensive tools available via a mobile navigation platform for improved success rates and enhanced experiences.”
“We are thrilled to bring Matt Habiger and the HuntScore team into the BaseMap family,” said BaseMap CEO Jeff Balch. “The addition of the HuntScore technology allows BaseMap to expand our service offerings more deeply into planning and research; this, coupled with our combined experience and knowledge of the industry, will provide hunters nationwide with the tools to create optimum outdoor experiences via their mobile devices. We are excited to continue to build innovative technologies that will enhance the way hunters prepare for and execute their hunts.”
The development teams of BaseMap and HuntScore have reportedly started integrating roadmaps with the initial launch of the mobile offering set for March 2024. Matt Habiger will assume the role of VP, Data Sciences for BaseMap and co-lead the technology integration efforts and other post-close assimilation activities.
“Since 2020, the vision for HuntScore has been to create a single application for hunting knowledge, planning and research,” said Habiger. “Bringing HuntScore into the BaseMap ecosystem is a huge step in that direction. Jeff and I hold a shared belief that a single application approach is best as it can be utilized year-round to research hunting opportunities, gain hunting knowledge, e-scout, and navigate while in the field—and this is exactly what we will deliver to our customers.”
The acquisition was completed on January 24, 2024; financial terms were not disclosed. At this time, BaseMap and HuntScore users can continue to access their applications through their respective platforms.
