Balega International, the leading performance sock manufacturer in run specialty, announced the launch of Balega Outdoor. The company will focus on servicing the outdoor specialty retailer and consumer with their product line of technical performance socks.
Kay Martin has been appointed as the President of Balega Outdoor and will spearhead the company’s establishment and expansion. Kay comes to Balega Outdoor with a history of executive management positions with companies such as Headsweats, Outdoor Industry Association, Moving Comfort and Pearl Izumi.
“We are extremely excited to have Kay on board to launch the Balega Outdoor brand. She brings a wealth of experience to our team along with the drive and vision to capitalize on the opportunities outside of specialty run,” said Chris Bevin, President of Balega International.
Driven by market demand, Balega Outdoor’s range of products includes a combination of natural fibers such as merino wool as well as mohair and is manufactured in colors and designs suited to address the end use of the outdoor consumer.
“I am thrilled to be introducing the Balega Outdoor brand of socks into the outdoor specialty channel, where we can continue to expand our offering of quality performance socks to more consumers,” said Kay Martin of Balega Outdoor.
Balega Outdoor will be displaying at the summer Outdoor Retail show in Salt Lake City Aug 2nd-5th., booth #41161. For more information, email kay@balegaoutdoor.com
Balega International is a proud American South African initiative. Our roots on two continents allow us to produce quality products made from USA constructed yarns and manufactured at our state-of-the-art facility that we own in South Africa. As a company we are passionate about the technical excellence, quality and performance of our products. We are committed to complete customer satisfaction.
