As part of an expanded partnership with Outdoor Retailer, Outdoor Industry Association® (OIA) is presenting 39 educational sessions at Outdoor Retailer Summer Market, which takes place Aug. 2-5 in Salt Lake City. The expanded curriculum is designed to help the outdoor industry stay ahead of the curve on critical business topics.


Outdoor University sessions begin the day before the trade show, on Aug. 1, and continue through Saturday, Aug. 4. They will cover a variety of topics, including e-commerce, mobile technologies, experiential retail success, consumer trends, fair labor practices, hub manufacturing strategies, indexing product sustainability, business succession planning, free trade agreements, growth markets, advocacy, social media and more. The curriculum includes subject matter relevant to both retailers and manufacturers.


All OR Summer Market Outdoor University sessions are free and open to OR attendees.


Outdoor University (OU) is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. Non-members can access OU sessions for a nominal fee.


To see the complete listing of Outdoor University sessions at OR, go to outdoorindustry.org/OUatOR.