Author: VBC

  Roll Recovery announced it partnered with  Backcountry.com to sell a select product range. “Partnering with Backcountry.com allows us to provide our unique recovery products to a wider audience of active individuals who appreciate the importance of maintaining their physical well-being,” said Jeremy Nelson, founder of Roll Recovery. “We’re confident that Backcountry.com customers will benefit […]

Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making sunglasses and protecting the seas worldwide. “With 40 years of adventures, Costa’s history books are filled with unbelievable moments worth celebrating. We’ve come a long way since 1983—bearing witness to 40 years of product innovation, working just as hard to protect the […]

Outdoor Research announced a strategic partnership with Nikwax that officially launches in September 2023. Under the partnership, Nikwax becomes OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment—part of OR’s commitment to “transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product […]

Following an internal audit of Outdoor Research’s ESG structure and sustainability initiatives, the company outlined its goals to address climate change. It focused on curbing emissions using 100 percent renewable energy for its North American Operations. OR’s climate-action goals stem from work performed in 2022 to develop an inaugural Annual Impact Report, with its full […]

Scarpa added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, CO native is currently the only athlete with two V17 (9A) ascents under his belt and will spend the coming year working towards additional V17s, such as Burden of Dreams (Finland) and Sudain Seul (Fontainebleau).  “We’re so happy that Shawn […]

Yakima added the RibCage, a high-capacity, externally-mounted track system for four-door JK and JL Jeep Wrangler hardtops to increase off-road carrying capacity, to its lineup. The heavy-duty rooftop track system offers various mounting options, while internal supports carry heavy loads, including rooftop tents, recovery gear and off-road accessories. RibCage comes in two models, RibCage JL […]

Costa Sunglasses is growing its hybrid category of frames for spring with Mainsail and Aleta for wearing on land and water.  Mainsail (unisex) gets its name from the mainsail on a sailboat, and Aleta (women) from the Spanish word for fin; both offer a relaxed look and feel with technical features for wearing when out on the water.  Integrated […]

Costa Sunglasses brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina Pro features new performance upgrades that keep frames locked in place and vision clear. In 2021, the brand debuted its Pro Series with the Blackfin Pro and Fantail Pro. The collection grew to six with its latest addition of Corbina Pro.  The […]

Krimson Klover, the outdoor and lifestyle brand “powered by women,” released its SS23 collection, including swimwear, sun shirts, bike, and hike pieces and featuring rejuvenated prints, bright colors and graphics. “Our Spring and Summer 2023 collection is designed to take you outside and follow you along any journey you choose to embark on. Each piece […]

Vimazi reported it released the first styles of its pace-tuned running shoes online, with a release date at retail in several weeks. “We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” said Vimazi CEO Scott Tucker. “The idea that you can put energy into a shoe and it will […]

Life Time, the operator of 160-plus athletic country clubs in North America, released its 2023 lineup of over 25 athletic events focused on cycling, running and triathlon, spanning 11 states, including the return of the Life Time Grand Prix presented by Mazda featuring seven gravel and mountain bike rides and the Little Sugar MTB presented […]

Tailwind Nutrition released The Grape Outdoors, a limited edition flavor of its Endurance Fuel that benefits Big City Mountaineers (BCM). Available in four-pack bundles, ffering complete nutrition through a combination of calories, electrolytes and hydration, ten percent of the profits will be donated to the organization.  “Being based in Durango, Colorado, we are fortunate to experience […]

Royal Robbins announced lower-impact practices for the production of its Spring 2023 collection that supports the brand’s climate goals by 2025.  Sixty-two percent of its Spring 2023 garments are made with materials that contain 50 percent or lower impact fibers, including preferred cotton, recycled polyester, certified forest materials, hemp, and preferred wool; Royal Robbins reduced […]

Life Time, the producer of 30 athletic events for the Active Outdoor Industry, will launch its Little Sugar MTB presented by Mazda mountain bike event on October 15 in Northwest Arkansas. The weekend before, Life Time will hold its Big Sugar Gravel presented by Mazda, setting the stage for a week-long Big Sugar Classic Cycling […]

Gregory Mountain Products redesigned its duffel collections and launched two ski packs in fall 2023. The updated Alpaca and Supply Duffels offer travel features for hauling gear. In the ski category, the company introduced the Verte, a resort-specific ski pack with an elastic hipbelt, and the women’s Targhee backcountry ski pack.  Updates to the Alpaca Duffel include […]