Emporia, KS, March 27, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will be a uniquely immersive […]
Author: VBC
Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment
Effort to support COVID-19 response highlights role of American Manufacturing
The Man Behind The Maps Expands Into Retail After Holiday Success, Continues Book Tour With Additional Events In Denver
Selling close to 40,000 copies since the Kickstarter project began
TAXA Outdoors Introduces New 2020 Models
Updates to acclaimed Mantis, Cricket, Tiger Moth and Woolly Bear human habitats offer intentional design for outdoor adventures
Fall 2020 Outdoor Research Shells, Insulation Built On A Foundation Of Significant Materials Advancement
Along with new-to-market fabric technologies, Outdoor Research unveils functional new ski collaboration with Arcade Belts.
LEM Helmets Continues Partnership With Italian UCI Pro Women’s Cycling Team BePink For 2020 Season
Team kicks off the 2020 season this week at the Santos Tour Down Under; adds new riders to roster.
Outdoor Research Partners With Rally Cycling Team As Official Off-The-Bike Apparel Sponsor
Top-ranked pro continental cycling team will use Outdoor Research layers to protect riders before and after races during 2020 season.
Chamois Butt’r Launches First-Ever Brand Ambassador Team For 2020
Pleasant Valley, MO, December 2, 2019 – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador team represents a shift for […]
Pearl Izumi Announces “Go Good” Promotion, Portion Of Profits To Benefit Cycling Initiatives
5% of all online orders made over the Thanksgiving Holiday will benefit the company’s Go grants program
Legendary Ski Artist James Niehues To Be Inducted Into U.S. Ski And Snowboard Hall Of Fame
The man who has hand-painted over 300 ski resort trail maps honored for his life-long contribution to the sport; Niehues also is embarking on a national tour to support his new coffee table book The Man Behind the Maps.
Pearl Izumi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
The Wander Collection features cycling tights, tanks and studio bike shoes.
LEM Helmets Expands Business & Distribution With East Coast Warehouse
North Carolina facility will increase service to dealers and provide faster fulfillment and affordable shipping to consumers around the country.
New For Fall 2019, Pearl Izumi Expands PI / Black Collection To Excel In Winter Conditions
Proof that even the next level has a next level, now in luxurious Merino wool.
The Conservation Alliance Hosts Successful Backyard Collective Event In Bend, Oregon
Bend, OR, October 17, 2019 – The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies, four conservation partners, and two local non-profits. The volunteers worked in collaboration with the Deschutes Trails Coalition to help […]
New Iconic Coffee Table Book, The Man Behind The Maps: Legendary Ski Artist James Niehues Now Available
With over 200 art-quality prints of storied ski resorts and mountains worldwide.
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