Tifosi Optics Hires Director of Sales and Operations

Tifosi Optics, based in Watkinsville, GA, announced that Tom Cox has joined the company as director of sales & operations. Cox has held senior sales and marketing positions at Bite footwear, Aetrex Worldwide, Mizuno Golf, Rawlings Sporting Goods and Ektel

Verde PR and Base Camp Merge

Verde PR & Consulting and Base Camp Communications, both focused on the outdoor space, will merge Dec. 1. The new firm will retain the name Verde PR & Consulting…

Schumer Contacts the NBA on Jersey Issue

U.S. Senator Charles E. Schumer announced he has made a direct appeal to National Basketball Association Commissioner David Stern asking him to terminate the leagues contract with the adidas company if it doesn’t scrap plans to ship its game-day jer

Louisville Slugger Partners with Baseball Factory

Baseball Factory will name Louisville Slugger as the official baseball bat and fielding glove of Baseball Factory under a multi-year agreement. In addition, Baseball Factory has named Louisville Slugger as a secondary sponsor of their tournament and youth

Football Lineman at Risk for Metabolic Syndrome

Two-thirds of Division I college football linemen studied were obese, putting them at significant risk for metabolic syndrome and insulin resistance compared with players at other positions, according to new research from the American College of Sports Me

Shock Doctor Moves into Base Layer Category

Shock Doctor, Inc. announced its entry into the base layer protective category with its new ShockSkin line. Products include padded impact shirts and shorts for contact sports, including football, basketball, lacrosse and hockey…

Zappos.com Partners with Overlay.TV

Zappos.com has partnered with interactive video firm Overlay.TV to bring its catalog of products to life through video and to transform the way customers interact with the online store…

PPR Spinning Off Stores to Focus on Fashion Brands

PPR SA is planning on selling its once-core French retail businesses – including the electronics retailer Fnac and the Conforama discount furniture stores and the mail-order catalog business Redcats – to focus on developing its fashion brands such as Yves

Birkenstock USA Partners With Soles4Souls

Birkenstock USA, LP announced a partnership with Soles4Souls, the international shoe charity. From Nov.16, 2009 through Jan. 5, 2010, participating Birkenstock retailers across the nation will be collecting donations, both monetary and of footwear, as par

Kokatat Launches Paddling Blog

Kokatat, the paddlewear and accessories company, launched its official blog: http://blog.kokatat.com. The Kokatat blog will offer readers content from Team Kokatat (sponsored whitewater and sea kayakers), Kokatat Ambassadors (supported athletes from withi

SandP Lowers Foot Locker’s Debt Ratings

Standard & Poor's lowered the debt ratings of Foot Locker Inc. one notch to B+ from BB-. The rating agency cited operational challenges due to poor same-store sales and eroding credit-protection measures…

NRF Sees 134 MM Black Friday Shoppers

According to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch, up to 134 million people will shop this Friday, Saturday or Sunday, higher than the 128 million people who planned to do so last year. Ac