New Balance Officially Enters Toning Category

New Balance will officially be entering the toning category in early April with the introduction of rock&tone, a rocker-sole toning sneaker it claims features lighter weight and lower profile than any other rocker shoe on the market. Beginning in July, a

Baden Sports To Sponsor HSBCAMPS Basketball Camp

Baden Sports, Inc. has signed on to sponsor HSBCAMPS' 2010 youth basketball summer camp program. Baden, a designer and producer of the highest quality athletic balls in sports, is the official basketball sponsor of HSBCAMPS, providing fully branded b

Under Armour Removes Logo in Baltimore Park

Under Armour will remove a huge version of its logo painted on the hillside of Federal Hill Park in Baltimore after receiving complaints from local residents.The logo was put up to welcome players in town for the Northeast Qualifier of the East Coast Voll

Gwen Manto Joins First Insight

First Insight, a retail technology company, has hired Gwen Manto as its chief customer officer. Most recently, she served as the executive vice president & chief merchandising officer of Dick's Sporting Goods…

K-Swiss Signs Biggest Loser Star as Endorser

K-Swiss announced a global endorsement deal with “Biggest Loser” trainer and coach Jillian Michaels. She will represent K-Swiss and participate in interactive retail and consumer-facing programs throughout the year. In the future, Michaels will develop c

K-Swiss Enters Sponsorship Deal with High Schools

K-Swiss has entered into a sponsorship deal with Home Team Marketing to put its name in about 100 high schools in the Dallas, Houston, Los Angeles and Pittsburgh markets. K-Swiss indicated the list could grow to 1,000 in 2011 if successful…

North Face Settles with South Butt

The North Face and The South Butt, a parody apparel manufacturer founded by a University of Missouri freshman, settled out of court Friday. Terms were not disclosed…

Gap to Test First Athleta Store

Gap Inc. plans to open its first Athleta store in Strawberry Village Shopping Center in Mill Valley, CA, in late spring. According to the North Bay Business Journal, Gap recently began advertising for workers to test Athleta stores in the San Fransisco ar

Sports Direct Drops Takeover Bid for Blacks Leisure

Sports Direct said it was pulling back its offer to acquire Blacks Leisure over fears that key suppliers would not support Blacks if it took control. Sports Direct earlier this week blamed Blacks of leaking the names of suppliers that were unwilling to do

Vans Partners with Majestic Athletic on MLB Shoes

Vans has teamed with sister company Majestic Athletic and Major League Baseball Properties to introduce a limited-edition line of baseball-themed shoes. The Vans Opening Day Collection will be available only at select Vault by Vans retailers…