Rawlings Signs Australian Sponsorship Deal

Rawlings Sporting Goods Company, a subsidiary of Jarden Corporation, announced new 3-year pacts with the Australian Baseball League (ABL) and Baseball Australia, establishing Rawlings as the official baseball, batting helmet and catchers' gear Provid

STX Signs First NHL Player Endorsement Deal

Baltimore-based STX LLC signed Matt Moulson as its first NHL endorser just months before it launches a line of hockey equipment. The company also reached a four-year partnership with USA Hockey that makes STX both an official sponsor and equipment supplie

Kamik Footwear Hires Chief Marketing Officer

Kamik, a division of Genfoot Inc., appointed Michel Benoit as its chief marketing officer. In his role, Benoit will oversee product development, sales and marketing initiatives from Kamik’s Montreal office…

Medicines Global Gains Grant from The North Face

Medicines Global announced an unspecified December 2013 contribution from The North Face. The contribution will help support three 2014 spring programs: Learn to Surf Day, Learn to Kayak Day, and Learn to Stand Up Paddle Day offered by MGOYA…

Adidas Outdoor and Polartec Support Metanoia Documentary

Adidas Outdoor joined the Metanoia Team with $10,000 as a Snow Cave Level Sponsor of the documentary film about the life and climbs of Jeff Lowe, directed by Jim Aikman, narrated by Jon Krakauer. Polartec has increased their sponsorship to the $10,000 Sno

Under Armour Signs New Zealand Boxing Star

Under Armour announced in Albany, Auckland that heavyweight boxer Joseph Parker has joined its elite roster of professional athletes, including Canadian UFC champion Georges St-Pierre, Olympic canoe racing gold-medalist Lisa Carrington and Olympic gold-me