Echelon Snowboards has instituted a multitude of sweeping changes this year, starting with its move to a U.S. manufacturing facility. Since inception Echelon has looked unceasingly for a North American partner that could fulfill its technical requirements, and in a year marked with numerous overseas factory changes and shake-ups for many big brands, Echelon is proud to say that we shook things up on our own and brought production on-shore.
The new board line has been completely redesigned from the core outward, featuring all new shapes, camber profiles, and a new 3D base technology that supplants the E3 base used in previous products. Conceptualized by Echelon and brought to reality under the guidance of veteran shaper and new lead technical designer Eric Luthardt, the new technology is called MagWave.
“Industry majors continue to overproduce, allowing the channel to be filled with far too many units and models for retailers to choose from and stock effectively, then imposing ever-shrinking buy-decision times and large MOQs as they fight to maintain their bloated operations,” said Engel. “This retailer and industry-hostile strategy has essentially knocked out the concept of budget boards; many people needing a bargain just buy an overproduced closeout at 50 percent off, especially since many brands aren’t changing anything year to year except slapping on new graphics.
In response, Echelon has made a decision to scale-down and ramp-up our line, producing only boards for those who demand the best, at a price point that’s become filled with overproduced, middle of the road, generic tech. We will compete on new levels of technical innovation and performance, precise quality, and as always an uncompromised commitment to your riding and the fun of snowboarding”
This also means the introduction of premium packaging for the new line. Performance boards will deploy with custom board-bags reminiscent of a military duffel that lend a premium purchase experience for the new owner, as well as providing a useful after-sale travel and storage solution vs. the current high-end “plastic sack with zipper” you might find out there. The Precision line boards will arrive inside a custom-made, soft-feel black bag that complements the highest-end product within.
In addition to the changes in hardgoods, Echelon is introducing two other new products; a wheeled board bag based on MILSPEC MOLLE/PALS technology, and a new “Riding Hoodie” called the Ghillie which incorporates several jacket-like features and a loose-fit integrated facemask into a comfortable and affordable ($69.95 MSRP) street-friendly style, and available for immediate delivery.