Yue Yuen Industrial Holdings Ltd. logged revenues of $718.8 million in June 2014 versus $657.5 million in the same month a year ago. That represents a gain of 9.3 percent…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Unequal Technologies Signs Cleveland Browns Defensive Back
Unequal Technologies, a provider of customized, concealed sports protection, signed Cleveland Browns All-Pro defensive back Joe Haden to a multi-year endorsement agreement…
The North Face’s Mountain Athletic App Available for IOS
The North Face unveiled the new Mountain Athletics training app for iOS. An extension of the popular online training tools, the app acts as a pocket personal trainer with expanded functionality…
Vasque To Celebrate 50th Anniversary at OR Show
Vasque will be celebrating its 50th anniversary this summer at the Outdoor Retailer show with a special honor to its retail partners…
Dick’s SG to Celebrate San Antonio Opening
Dick's Sporting Goods is planning a three-day grand opening celebration, Friday, July 25 through Sunday, July 27, at its new South Park Mall location (2310 S.W. Military Drive) in San Antonio…
Thermacell Owner Sells Thermacell Mosquito Repellent Business
The Schawbel Corporation, the parent of Thermacell Heated Insoles, formed a new business entity, Schawbel Technologies, LLC, following the sale of the Thermacell Mosquito Repellent business to Kinderhook Industries, a New York equity-based firm…
Adidas Extends Sponsorship with Mexico
The Mexican Football Federation and Adidas announced the extension of their strategic partnership until 2022. The relationship between both parties began in 2007…
Adidas Sees World Cup Marketing Benefit
Adidas claims to have ranked as the “most talked about brand” related to the 2014 Fifa World Cup,” generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos…
Nike’s RiskEverything Draws Nearly 400M Online Views
Nike said its popular #RiskEverything campaign series around the World Cup – including “Risk Everything,” “Winner Stays” and “The Last Game” – have racked up 397 million online views to date. Twenty-three million peopl
Study: U.S. Soccer Searches Surge on World Cup
For the month of June, soccer-related searches increased by 280 percent in the US compared to May, according to SLI Systems (SLI.NZ), an e-commerce technology provider. Searches from Brazilian consumers showed a similarly dramatic increase…
Ann Arbor Named Top Swim City
Ann Arbor, MI, is the best swim city in America, according to a new study commissioned by USA Swimming and leading swimwear brand Speedo. The community claimed the highest aggregate score in categories such as percentage of active swimmers and swim clubs,
DSW Opens First Canada Stores
Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario…
Running USA: Running Participation Surges Again in 2013
According to Running USA, running participation generated yet another banner year in 2013, with total running event finishers in the U.S. climbing 22.5 percent to 19.0 million. The gains were led by non-traditional running events, half-marathons and women
NCAA Releases Football Hitting and Concussion Safety Guidelines
Working in conjunction with the College Athletic Trainers’ Society and medical organizations, coaches, administrators and conference commissioners, the NCAA last week released a new set of guidelines on concussion safety that recommends a reduction
Adidas and Nike Need Penalty Kicks to Decide World Cup Winner
With both declaring victory in touting their fútbol (soccer) leadership through their marketing schemes during the widely-covered FIFA World Cup, Nike and Adidas might need a penalty shootout to figure it all out…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal