Reebok said its new interactive website, soft launched in April 2008 in the UK and France after nine months in development, is meeting early performance targets. Reebok.com users are encouraged to register for the website and create their own profile. Thr
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Johnson Outdoors Wins $96mn Military Contract
The Defense Department said that Johnson Outdoors Inc. has been awarded a $96 million Defense Logistics Agency contract to supply shelters, trailers and related components for all branches of the military. Johnson Outdoors, based in Racine, WI, makes outd
GSI Commerce Lays Off 148
GSI Commerce Inc. has announced its Portland, Tenn.-based e-commerce retail-and-distribution center will close Sept. 30, resulting in the loss of 148 jobs. The center is closing because Restoration Hardware has decided to move their distribution in house.
R.G. Barry Names My College Footwear Manager
R.G. Barry Corporation named veteran footwear executive John Noll to be brand manager of its NCAA-licensed My College Footwear line. Most recently, Noll, 44, was director of sales, operations and sourcing for Brain Lab, Inc., a Florida-based design, devel
Forzani Posts Q1 Loss; Comps Drop 5.2%
The Forzani Group Ltd. reported a loss of $2.9 million (U.S. $2.8 million), or 9 cents a share, in the first quarter against earnings of CA $739,000 (U.S.$724,000), or 2 cents, a year ago. The loss included a loss from the operation of Athletes World, of
Ryders Eyewear Hires Marketing Coordinator
Ryders Eyewear said Jenya Draganov recently was hired as marketing coordinator. She worked in outdoor retail for eight years in the Kootenay region of British Columbia. Her interests include climbing, kayaking, backcountry skiing, surfing and Latin Americ
Exxel Outdoors Hires VP of Sales
Michael Gamble has been named the new Vice President of Sales for Exxel Outdoors Inc. Gamble was previously a Regional Territory Sales Manager for Rocky Brands, Inc, and held management positions with Skechers USA, Hartwell Industries and Georgia Boot Com
Nike Canada Hires Digital Agency
Organic, Inc. announced it has been selected by Nike Canada as its digital agency of record to lead all interactive work. Nike will focus on emerging platforms, mobile, community, and social media to drive meaningful conversations between Nike, its consum
Kohl’s Relaunches Hang Ten Brand
Kohl’s Corp. is expected to announce a licensing agreement with American Brand Holdings LLC to relaunch the 1960s surf brand — Hang Ten — as a new exclusive line of clothing and accessories for teens and children. The initial launch in spring 2009 will pl
CCM Unveils Designer Street Wear
CCM by Roger Edwards and Alex Ovechkin announced the launch of the new Ovechkin Designer Street Wear Collection for men. Created by designer Roger Edwards in conjunction with CCM and Washington Capitals star Alexander Ovechkin, the collection will be avai
High Sierra Names Pres./International Sales
High Sierra Sport Company, a manufacturer of bags and luggage, announced the appointment of Jorge Garces as Vice President of International Sales. Garces will be responsible for implementing sales and marketing strategies for European, Latin American, Asi
New Balance Supports Special Olympics
The New Balance Foundation said it is supporting the Special Olympics Massachusetts with a gift of $100,000. The New Balance Foundation said its gift “will be used to support the athletic training and competition activities for all Special Olympics Massac
Japan Lets Swimmers Wear Speedo
Japanese officials agreed to permit its swimmers to wear Speedo's controversial LZR bodysuit at August's Beijing Games. The Japan Swimming Federation (JSF) had until now required its swimmers in the Beijing Olympics and world championships to we
Aruba Sponsors Hansons’ Distance Project
Aruba Sport Eyewear has agreed to sponsor the Hansons’ Distance Project (HDP) through 2012. The Hansons’ Distance Project, also sponsored by Brooks and Saturn, is a training facility for elite athletes who aspire to become the best in their field. Brian S
Adidas May Owe Oregon $82 Million
Adidas AG may have to give the state of Oregon $82 million of its winnings in a trademark-infringement case against Payless ShoeSource. According to Bloomberg News, Oregon is entitled to 60% of punitive damage awards that involve state-law claims, the sta
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal