Ryders Eyewear said Jenya Draganov recently was hired as marketing coordinator. She worked in outdoor retail for eight years in the Kootenay region of British Columbia. Her interests include climbing, kayaking, backcountry skiing, surfing and Latin American culture to the table.


“Ryders’ big selling point for me is their dedication to the outdoors,” says Draganov. “I enjoy and understand the market Ryders is involved in and targets.”