Outdoor Alliance Hires Backbone Media

Outdoor Alliance has retained Backbone Media to handle its public relations efforts. Effective immediately, Outdoor Alliance will partner with Backbone to oversee media communications and promotion of its policy platforms…

ARC’TERYX to Host 3rd Annual Squamish Mountain Festival

Arc’teryx Equipment Inc. in partnership with Mountain Equipment Co-op will sponsor the the 3rd annual Squamish Mountain Festival. The festival runs from August 12 to 16th, with events taking place at venues around Squamish including the Eagle Eye Theatre,

Nike Opens Action Sports Store

Nike Inc. has opened a Nike 6.0, Hurley and Converse concept store at 225 Forest in Laguna Beach with a big focus on customization. The new three-story concept, entitled 225 Forest, marks the first time Hurley, Nike 6.0, Converse and Nike SB are being sol

New Shaun White Line to Reach Target on August 15

Target said a new Shaun White 4 Target will be back in stores for Fall 2009. Shaun White 4 Target debuted in fall 2008 with a limited-edition collection for boys and young men. After a successful premiere, Shaun and Target decided to continue the partners

Modell’s Praised for Job Hiring Efforts in Harlem

Modell's was honored for its commitment to supplying jobs to local Empowerment Zone residents in Harlem. A press conference discussing the federal Work Opportunity Tax Credit (which Modell's currently takes advantage of), training programs funde

West 49 Renews Credit Line

West 49, the Canadian action sports chain, has obtained the renewal of its existing credit facilities. The renewal of existing credit facilities included more accommodating financial covenants…

Hazell Named VP, New Era EMEA

New Era Cap Co., Inc. named Steve Hazell to the position of VP of New Era Europe, the Middle East, and Africa (EMEA). Hazell, most recently at K-Swiss, will lead all marketing, sales and distribution efforts in the region…

Finish Line Closes Man Alive Transaction

The Finish Line, Inc. has closed its transaction with Man Alive Acquisitions, LLC (“MA”), an entity controlled by Jimmy Khezrie, the owner and operator of Jimmy Jazz stores. Finish Line had previously announced plans to exit the Man Alive business on June

Silent Auction Set for Andy Knapp’s Memorial Fund

A silent auction is being held to benefit Andy Knapp's memorial fund to help defray some of the significant medical bills that piled up during his illness. As reported, the long time head buyer of hardgoods at Midwest Mountaineering in Minneapolis p

Trek Cycling Shop Opens in Portsmouth, NH

A new Trek Bicycle store has opened in Portsmouth, New Hampshire. Scott Berger, owner of Berger's Bike Shop in York, Maine, along with two partners partnered with Trek to open the 6,200-square-foot location…

Adidas to Raise €500mm in Bond Issue

Adidas AG is raising €500 million ($694 million) by selling five-year bonds. Adidas is offering investors a yield of 200 basis points more than the benchmark mid-swap rate, according to Bloomberg News…