Nike to Help Build School in Kenya

Nike has partnered with The Nobelity Project, producers of award-winning documentaries on global issues Nobelity and One Peace at a Time, to help design and build a prototype high school in an impoverished area of Kenya. Others involved in the project inc

OGIO Sponsors U.S. President’s Cup

OGIO has become the Official Travel Gear provider to the U.S. President's Cup team. Tiger Woods, Phil Mickelson, Fred Couples and Jim Furyk, among others, will carry OGIO travel gear before and during the international match play competition at Hardi

Jetboil Hires PR Firm

Jetboil, Inc., known for its outdoor cooking systems, has partnered with HFS Communications to further promote the Jetboil brand through public relations…

ExpoCycle Attendance Down, Exhibitor Participation Grows

While the Bicycle Trade Association of Canada (BTAC), producer of ExpoCycle, saw an increase in exhibitor participation there was a drop in attendance for the 2009 show compared to 2008. Still, many claimed value in quality over quantity, saying it was th

FIFA/Kappa Licensee Hires Marketing Partner

Total Apparel Group, which has launched the FIFA collection, has hired Blue Entertainment Sports Television as a marketing and sponsorship consultant. Total Apparel Group also plans to re-introduce the Kappa sportswear line in the United States…

NRF: Retail sales up in Aug. for First Time in Six Months

Retail sales, excluding automobile sales, saw its first gain in six months, a sign consumers may be turning the corner, according to the National Retail Federation. Retail sales rose 0.7% in August over July, but fell 4.3% from the same month last year…

NRF: Retail Sales Up in Aug. for First Time in Six Months

Retail sales, excluding automobile sales, saw its first gain in six months, a sign consumers may be turning the corner, according to the National Retail Federation. Retail sales rose 0.7% in August over July, but fell 4.3% from the same month last year…