Turns out active-lifestyle audio tech brand Skullcandy Inc. (Nasdaq:SKUL) is worth more than the market thought it was.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Five Realities Of A Direct-To-Consumer World
Direct-to-consumer (DTC) retailing has become reality for most active-lifestyle brands, but as consumer shopping habits rapidly shift, many are finding out that retail is tougher than they thought.
Performance Data 2.0
How a Fortune 500 diagnostics giant is revolutionizing performance data… and turning the average Jane and Joe into a competitive force.
Hometown Heroes
Shop 412 Co-owners, the Kinkela brothers, are setting a new standard for what it means to be a local retailer.
Hibbett Sports Eyes More Lifestyle Products and Omni-channel Improvements
While it eked out a 0.8 percent gain in same-store sales during a traditionally slow second-quarter, and beat Wall Street earnings expectations by a penny, Hibbett Sports (Nasdaq:HIBB) officials aren’t sitting back.
Cascade Designs Promotes David Burroughs To President
The parent company to the Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl brands named David Burroughs, son of founder John Burroughs, as Cascade Designs’ new president.
Aisle Talk, Week Of August 15
Headlines from the active lifestyle industry this past week you may have missed.
By The Numbers, Week of August 15
The leading figures from this week’s news in the active lifestyle space.
Adidas Banks On NMD Craze, Releases 20 New Models
The Adidas NMDs have become a footwear sensation, selling out within minutes of being stocked. Now the brand releases 20 new colorways to select retailers.
Rocky Brands Restructuring Includes Layoffs and Lifestyle Push
Last year’s warm winter, coupled with an economic downturn in the oil-patch regions of the country, hasn’t boded well for outdoor boot makers. That is, unless they invested heavily in the lifestyle side of the market.
Bike Maker’s Acquisition of Performance Bicycle Hints at Future DTC Strategy
Vendors going direct-to-consumer are discovering retail is a tough business. Will they fare any better by acquiring established retailers?
Why Giant Reebok is Challenging Small RBX Active for Sole Patents
Reebok International filed a complaint for two patent infringements with the International Trade Commission (ITC), alleging that New York-based TRB Acquisitions LLC, RBX.com LLC and Elite Performance Footwear are copying its designs.
Performance Sports Group Cleans House at the Risk of Default
Sometimes you have to gut a house before attempting a remodel. New PSG CEO Harlan Kent has his company on the brink of default to try and save it.
Is Reebok the Fittest Company in the Industry?
Reebok released a film called Humans of Reebok, illustrating the company’s unique fitness culture.
Adidas Originals Opens NYC Flagship
Adidas Originals will open a new U.S. flagship store on Spring Street in New York City on August 17.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal