WESC Partners with Nokia

Nokia Scandinavia and WESC have joined forces to launch a special edition of the new music-mobile Nokia 3250. The Nokia 3250 WESC Limited Edition will be manufactured in 500 copies and is designed by WESC…

adidas Adds Nano-Tex to Youcum Line

adidas has tapped Nano-Tex to add its Coolest Comfort moisture management treatment to shorts and pants in its Yocum activewear line. The treatment is a quick-acting moisture wicking fabric enhancement which pulls perspiration away from the skin to keep t

Athletic Footwear Has Watershed Year in 2005…

After nearly a decade of growth that barely kept up with inflation, 2005 was a watershed year for athletic footwear. Total sales were up in the low-teens, or low-singles on a comp basis, the best increase since the mid-90’s. Another note of good news wa

Under Armour Promotes Two; Adds Two…

Under Armour, Inc. promoted two key senior executives and added two to the company's management team in the hopes of effectively positioning the business for long-term growth in both domestic and international markets.
Wayne Marino was promoted to E

Ron Jon Eyes Canada for Growth Opportunity…

Ron Jon Surf Shops plans to license six shops across Canada in a deal with Filmar Corp., who also is a Canadian licensee of the O'Neill surfwear brand as well as the parent company to Bula Headwear. Ron Jon as licensor will receive a percentage of al

All Regions Down for Globe International in H1…

Globe International reported a 9.5% decrease in sales for the fiscal first half to A$98.3 million ($73.9 mm) from A$108.6 million ($79.7 mm) during last year's first half. The company saw EBITDA for the first half decrease 83.1% to A$1.2 million ($0.

Paddlers Celebrate the First Signs of Spring…

Temperatures reaching the high 30’s, melting snow, and later sunsets are subtle indicators spring is on the way. But for thousands of paddlesports enthusiasts the real sign winter has ended is Rutabaga’s Canoecopia event. Held in March for more than 20 ye

SIA Hires New Marketing Firms…

After more than three years and hundreds of projects executed, Factory Design Labs and SnowSports Industries America have parted ways and SIA has hired Siquis Limited and Big Rig Creative as the association's agencies to help implement new marketing

Deckers Welcomes Worley as New Teva President…

Deckers Outdoor Corporation hired Peter Worley as Teva brand president, responsible for all aspects of the Teva brand, reporting directly to President and CEO Angel Martinez. Mr. Worley will replace Carlo Lingiardi, who was injured in a cycling accident i