Nielsen Sports reports that adidas had the most overall brand exposure during the 2006 World Cup final between Italy and France, garnering over 1.2 billion impressions among adults 25-54. In addition, adidas was the winner in apparel sponsorship due to it
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Fila Launches Settantre
On July 18, Fila launched Settantatre—or ‘73 in Italian— to a capacity crowd in a series of limited edition, vintage tennis apparel pieces, representative of the archive clothing worn by the greats, like Bjorn Borg, in their illustrious and often dramatic
Eagle Creek Brings ‘Gimme Shelter’ to OR
During Outdoor Retailer’s Summer Market, Eagle Creek will offer a “super-pro-deal” price to attendees who bring in previously owned wheeled luggage to exchange. The purpose: Exchanged items will be donated to local homeless and women’s shelters in Salt L
Everlast Signs on for Second Season of Contender
Everlast Worldwide Inc. is continuing its strategic merchandise, licensing, and equity alliance and agreement with Contender Partners LLC into the second season of the boxing-based reality show, “The Contender 2.” As part of the agreement, Everlast will b
Global Surf Industries Partners with Stoked Mentoring
Global Surf Industries (GSI) has announced a partnership with Stoked Mentoring, an action sports organization whose mission is to bring together “at-risk” youth with professional adults to learn a new, non traditional sport. Stoked Mentoring is a unique
Johnson Outdoors Sees Ups and Downs…
Johnson Outdoors reported that an initial inspection indicates that damage and losses related to the flooding and temporary closure of its Binghamton, New York plant and administrative offices will exceed $1.2 million, the loss level at which the company
Wolverine Ups Guidance on Strong Backlog, Q2…
Wolverine World Wide reported strong growth in North America, led by double-digit growth in the Merrell business and gains in most international markets in the second quarter ended June 18, but Europe came in “somewhat” weaker than the year-ago period. Th
RECALL: Kite Tubes
In cooperation with the U.S. Consumer Product Safety Commission, Sportsstuff, Inc., of Omaha, Nebraska is voluntarily recalling about 19,000 Wego Kite Tubes.
CPSC staff is aware of 39 injury incidents with 29 of those resulting in medical treatment. Thos
prAna Thrives Under Liz Claiborne Ownership…
When Liz Claiborne acquired prAna in November of last year, many in the industry assumed the brand would go down market and quickly evolve into a department store commodity shirt and short supplier. Today, eight months after the deal was formally announce
Rossignol to Move Ski Production…
At the recent CIBC investor’s conference, Quiksilver CFO Steve Brink announced that Rossignol will be moving its ski production. This is part of reorganizing the Rossignol Group and reducing costs, which was said to be “breathing life into the team.” Ross
EU Proposes Changes to Anti-Dumping Duties…
The EU is planning to impose anti-dumping duties on imported footwear from China and Vietnam, after imports exceed a certain quantity. As of April, the EU has applied provisional anti-dumping duties on leather footwear. The provisional duties of 19.4% for
Mervin Mfg. Moves Parts of Back-End Ops to Utah…
Mervin Manufacturing moved its sales, distribution, and customer service functions to the new sales offices at The Mountain Center in Park City, UT. This new building houses all of the Quiksilver Winter Sports Division brands which are Rossignol, Dynastar
Collective Lands Sims Snowboards License
Collective International, LLC has secured the exclusive, world-wide rights to Sims Snowboards from Tom and Hilary Sims. The agreement names Collective as the exclusive licensing agent through 2026 and also provides Collective the option to purchase the t
GBMI Launches New Footwear Line
Global Brand Marketing, Inc. launched a new men’s and women’s footwear line called NOMASS by Dry-shoD. NOMASS is a design driven, active casual brand that allows entry into the luxury casual market for those looking to evolve from a traditional, white sne
Brunswick Names VP — Audit
Brunswick Corporation named Kimberly A. Roll-Wallace, 43, as vice president – audit. She will report to Peter G. Leemputte, senior vice president and chief financial officer…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal