On July 18, Fila launched Settantatre-or 73 in Italian- to a capacity crowd in a series of limited edition, vintage tennis apparel pieces, representative of the archive clothing worn by the greats, like Bjorn Borg, in their illustrious and often dramatic careers. Settantatre epitomizes the marriage of luxurious fabric and modern Italian design.
An invitation only event at Boylan Studios celebrated the encore of the vintage line. Hosted by DJ Meldebarge, the July 18 served as the kick-off premiere to a trilogy of Settantatre appearances to include a nationwide bus tour-a mobile museum which will be christened at the hip August Lollapalooza event in Chicago in August and make an appearance at Fashion Week in New York.
Fila management has heralded its upcoming collections as “modern manifestations of the brands rich heritage-the next evolution in the tireless pursuit of sublime design.” ABOUT FiILA Fila was conceived in 1911 in Biella, in the shadows of the Italian Alps. The brand made a dramatic debut as an elite performance brand in 1973. Over the years the brand has drawn attention from the elite likes of Bjorn Borg, Reinhold Messner, Alberto Tomba, and current U.S. Open Champion Kim Clijsters. Fila offers its distinctive luxury goods in eight categories, ranging from performance collections to sport couture. Fila is a subsidiary of Sport Brands International (SBI), which creates, develops, produces and distributes athletic brands including Fila and the Jackson Hole, Wyoming-based Cloudveil. The Fila brand has its most vital market penetration in the Americas, Europe and Asia. SBI is a privately held entity with global operations in Milan, Italy; New York, New York; and Sparks, Maryland. Research and development facilities are additionally located in Montebelluna, Italy. To learn more about the brand, visit fila.com.