Puma Extends Cameroon Football Sponsorship

PUMA and the Cameroon Football Association have announced a long-term extension to their partnership initiated back in 1997. PUMA will continue to be the Official Supplier of The Indomitable Lions and its associated teams including the Men’s ‘A’, ‘B’, ‘U2

Sports, Inc. Team Dealers’ Show Sees 31% Sales Increase

Sports, Inc. reported that its Team Dealers’ Show, which took place in Las Vegas in November, saw a 31% increase in show sales over 2005. 484 store owners, buyers, and team sales people from 156 member locations attended the show with 5 prospective dealer

Burton Reorganizes Senior Management

Burton Snowboards has reorganized its Senior Management team, including several promotions within the company. Most prominent in the company’s restructure is Clark Gundlach’s promotion to EVP and General Manager of Burton Snowboards. Also moving about is

Northwave Adds to Sales Team

Northwave tapped Christopher Horan Sales to represent Northwave Boots, Drake Bindings, Bakoda Design Logic Accessories, and Venue Snowboards in the Ontario region, with Paul Keodprom being the main representative for the territory…

Nike Makes Sponsorship Offer to German Football

According to Dr. Theo Zwanziger, president of the German Football Association, Nike, Inc. made a “financially very attractive” business proposal to the organization that expressed the manufacturer's interest in a sponsorship deal with the DFB startin

Lotto Steps Up U.S. Presence with Etonic Acquisition…

Lotto Sport Italia last week announced that it had acquired Etonic Worldwide, giving the Italian brand a broader presence in the U.S. Lotto, which has been primarily known as a soccer and tennis brand — outside of a few years in the late 80’s when it sa

Timberland Acquires Welsh Action Sports Brand…

The Timberland Company is doing its best to prove the rumor mill wrong, announcing late last week another acquisition that will now give them a presence in the action sports market and a brand foothold in the U.K. Timberland has apparently inked a deal t

Asics Corp. H1 Sales Driven by Strong International…

For the first half ending September 30, Asics Corp. posted a double-digit gain in sales, but much like one of its major competitors in Japan, that gain failed to translate to the bottom line due to an increase in the taxes paid. The sales growth occurred

The Finish Line Expects Q3 Loss on Comp Declines…

The Finish Line, Inc. reported that total net sales increased 2.7% to $281.5 million for the third fiscal quarter ended November 25 from $274.0 million in the year-ago period, but comp store sales declines across the board at the company’s Finish Line nam

HECC Brings Infringement Suit Against Mask Vendor…

The Hockey Equipment Certification Council, which was established through USA Hockey and a coalition of industry manufacturers with the aim of creating standards for rules of play and safety requirements for U.S. amateur hockey, filed a lawsuit against Wa

Quiksilver Sets Sights on Mexico with JV…

Quiksilver, Inc. planted a flag in the Mexican market last week as it announced a new joint venture it entered into with PBM International. The JV will focus on marketing, selling, and distributing “Quiksilver” and “Roxy” branded products in Mexico as we