Following the acquisition of SportRack, which closed in September of this year, Thule decided to end its 25-year relationship with its Canadian distributor, Sport Dinaco. Thule will assume all distribution and sales of Thule products in Canada using its SportRack distribution center in Granby. Sport Dinaco will continue to supply Thule products to Canadian retailers until March 31, 2007.
Thule will introduce its Canadian dealer direct sales program at the NSIA Snow Show in February in Montreal and will begin distributing Thule products from its Granby facility on April 1, 2007. Taking over sales responsibilities in Canada will be SportRacks current sales team, led by Andre Clement, Director of Sales & Service, and Martin Cardinal, National Sales Manager. Additionally, SportRack's current warehouse, distribution, and customer service staff based in Granby, QC, will support the Thule and SportRack brands.
