Author: Teresa Hartford

Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series. The deal provides all working within the Ironman brands […]

The Colorado-based manufacturer of lightweight and packable inflatable packrafts, Kokopelli, has returned its full Kevlar X-Series Packrafts. Available again with a re-launch of the Nirvana Self-Bailing X and Rogue-Lite X. Designed as packrafts, the X-Series boats offer the best of both worlds, being stronger than their TPU constructed packrafts and lighter than the PVC ones […]

On, the Swiss running brand, introduces its Cloudmonster, a shoe with more CloudTec and more cushioning than any of its previous styles. The CloudTec midsole with On’s patented technology combines with the bouncy Speedboard – a plate featured in all On shoes – with a rocker shape. The construction delivers a high-energy return during long […]

Officials announced that longtime B.A.S.S. partner Bass Pro Shops would expand its sponsorship of the Bassmaster Tournament Trail for 2022. As part of a new multi-year agreement, Bass Pro Shops will be a premier sponsor for the B.A.S.S. Tournament Trail, including the Bassmaster Elite Series and the Bassmaster Classic. It has also taken over as […]

Puma is piloting a production process called RE:JERSEY whereby it reuses its existing football jerseys to create new ones. The pilot is part of Puma’s Circular Lab and its Forever Better sustainability platform.  Puma said the manufacturing process chemically breaks down old garments into their main components (depolymerization), filters out color and the material is […]

Tecnica has incorporated 26 styles of its ski boot products with Celliant technology, including Mach1, Mach Sport and Cochise. Tecnica and Hologenix, creators of Celliant, are “focused on improving human performance and comfort, so, naturally, they have collaborated in recent years.”   Tecnica’s patented Custom Adaptive Shape (CAS) creates an anatomically shaped shell to match the […]

The Woolmark Company announced the award honorees for its 2021/22 Performance Challenge. Of 400 global entries, 12 were chosen as the “preeminent ideas platform for the sports and performance market.” For the first time, The Challenge partnered with Swiss running brand On and Italian skiwear company Salewa. On challenged participating students to “explore apparel innovations that […]

J.P. Sauer and Sohn, Germany’s oldest manufacturer of hunting firearms, introduced a new high-performance SL5 Turkey shotgun. Featuring an Inertia-Driven System requiring fewer parts and minimal cleaning, the smooth-cycling SL5 is available in three camo patterns – Mossy Oak Obsession, Mossy Oak Bottomland and Mossy Oak New Bottomland. Designed for hardcore turkey hunters, the semi-auto […]

Adidas Terrex and The Renewal Workshop have partnered to create the Nothing Left Behind concept collection. As part of Adidas’ larger ‘keep it in play’ sustainability initiative, the brand explores ways to breathe new life into all of its products so nothing gets left in a landfill.  TRW’s Renewal System takes discarded apparel and textiles […]

SaltStick Electrolytes (SaltStick) launched an electrolyte capsule line called Race Ready made for athletes who need to make informed decisions about what they put in their bodies when training and competing.  SaltStick has been an advocate for clean sport, relying on quality ingredients and independent product testing since 2008 when the company was founded. This […]

Igloo entered an exclusive partnership with WWE and launched a special-edition “Stone Cold” Steve Austin Playmate cooler today, 3:16 Day, to honor the six-time WWE Champion and WWE Hall of Famer.  “‘Stone Cold’ and the ice-cold-keeping Playmate on 3:16 Day… it’s the perfect way to kick off our exciting partnership with WWE,” said Brian Garofalow, […]

Burton will release a limited-edition collection of snowboards, boots and bindings, marking its second collaboration with the late Virgil Abloh, the American fashion designer, entrepreneur and artistic director of Louis Vuitton’s menswear from 2018 until his death in early 2021.   The collection, “Burton c/o Virgil Abloh,” of ten snowboards will be digitally auctioned off […]

Lowa Boots expanded its ambassador team with the addition of hiker Alexandra Garcia.  Garcia works with the Appalachian Trail Conservancy as its Latinx partnerships coordinator and is a founding board member of the AWE Summit Scholarship Foundation. She is also an adventure fundraising alumni for The Cairn Project. Garcia’s most notable hikes include: Mount Whitney […]

Dovetail Workwear launched its DX Ranch Collection featuring Cordura brand fabrics. Influenced by the hardworking women of the DX Ranch—a fourth-generation Oceti Sakowin ranch on the Cheyenne River Sioux Reservation in South Dakota—who helped inform and inspire the function and designs of the collection that includes the DX Bootcut pant. The collection comes in two […]