Author: Teresa Hartford

Tecnica has incorporated 26 styles of its ski boot products with Celliant technology, including Mach1, Mach Sport and Cochise. Tecnica and Hologenix, creators of Celliant, are “focused on improving human performance and comfort, so, naturally, they have collaborated in recent years.”   Tecnica’s patented Custom Adaptive Shape (CAS) creates an anatomically shaped shell to match the […]

The Woolmark Company announced the award honorees for its 2021/22 Performance Challenge. Of 400 global entries, 12 were chosen as the “preeminent ideas platform for the sports and performance market.” For the first time, The Challenge partnered with Swiss running brand On and Italian skiwear company Salewa. On challenged participating students to “explore apparel innovations that […]

J.P. Sauer and Sohn, Germany’s oldest manufacturer of hunting firearms, introduced a new high-performance SL5 Turkey shotgun. Featuring an Inertia-Driven System requiring fewer parts and minimal cleaning, the smooth-cycling SL5 is available in three camo patterns – Mossy Oak Obsession, Mossy Oak Bottomland and Mossy Oak New Bottomland. Designed for hardcore turkey hunters, the semi-auto […]

Adidas Terrex and The Renewal Workshop have partnered to create the Nothing Left Behind concept collection. As part of Adidas’ larger ‘keep it in play’ sustainability initiative, the brand explores ways to breathe new life into all of its products so nothing gets left in a landfill.  TRW’s Renewal System takes discarded apparel and textiles […]

SaltStick Electrolytes (SaltStick) launched an electrolyte capsule line called Race Ready made for athletes who need to make informed decisions about what they put in their bodies when training and competing.  SaltStick has been an advocate for clean sport, relying on quality ingredients and independent product testing since 2008 when the company was founded. This […]

Igloo entered an exclusive partnership with WWE and launched a special-edition “Stone Cold” Steve Austin Playmate cooler today, 3:16 Day, to honor the six-time WWE Champion and WWE Hall of Famer.  “‘Stone Cold’ and the ice-cold-keeping Playmate on 3:16 Day… it’s the perfect way to kick off our exciting partnership with WWE,” said Brian Garofalow, […]

Burton will release a limited-edition collection of snowboards, boots and bindings, marking its second collaboration with the late Virgil Abloh, the American fashion designer, entrepreneur and artistic director of Louis Vuitton’s menswear from 2018 until his death in early 2021.   The collection, “Burton c/o Virgil Abloh,” of ten snowboards will be digitally auctioned off […]

Lowa Boots expanded its ambassador team with the addition of hiker Alexandra Garcia.  Garcia works with the Appalachian Trail Conservancy as its Latinx partnerships coordinator and is a founding board member of the AWE Summit Scholarship Foundation. She is also an adventure fundraising alumni for The Cairn Project. Garcia’s most notable hikes include: Mount Whitney […]

Dovetail Workwear launched its DX Ranch Collection featuring Cordura brand fabrics. Influenced by the hardworking women of the DX Ranch—a fourth-generation Oceti Sakowin ranch on the Cheyenne River Sioux Reservation in South Dakota—who helped inform and inspire the function and designs of the collection that includes the DX Bootcut pant. The collection comes in two […]

Lululemon released its first footwear collection with four women’s styles, including its first running shoe, the Blissfeel. The company said it would release three more women’s specific shoes in the coming months and a men’s footwear collection in 2023.   “Footwear is the natural next step for us to expand and apply our long history […]

Flexia Pilates released its AI-enabled Pilates Reformer. It provides real-time feedback and tracks progress to make personalized recommendations to help users reach their fitness goals. The Reformer offers a dedicated virtual studio that allows users to stream certified instructor-led Pilates classes on demand. The professional-grade, easy-to-adjust smart Reformer uses goals and movements to improve form […]

Skechers announced it has signed on as the official footwear sponsor of the US Open Pickleball Championships. “Pickleball adds another pillar to our established running, golf and performance walking business. This sport is easy to learn and great for families, so footwear featuring our advanced comfort technologies will be a perfect fit for casual and […]

Fin-Nor, the saltwater fishing brand founded in 1936 with the invention of the big game saltwater reel, announced a brand relaunch and introduced a line of performance sunglasses for anglers. “This next evolution of the Fin-Nor brand is the most exciting yet and stays true to our mission to create tools that help men and […]

Nemo, the outdoor gear and accessories manufacturer, announced its 2022 line of new and updated backpacking gear with an increased focus on sustainability, weight reduction, and insulation. “One of the most exciting updates for the 2022 line is the new OSMO recycled fabric in the Dagger OSMO and Hornet Elite OSMO series. OSMO fabrics are […]