Erem, the sustainable desert performance footwear brand, has scaled up its team with four newly created positions to support its marketing efforts.

  • Sofia DeWolfe joins Erem as digital marketing manager. She comes to the position having worked as a marketing manager at Chums responsible for developing campaigns, social platforms, influencer programs, marketing events, copywriting, and PR.
  • Jeff LaBonte, senior marketing manager, previously worked at Vail Resorts as a brand marketing manager. Before that, he worked in several brand marketing positions for Eagle Creek and JanSport. 
  • Nick Wheeler accepted the position as director of growth marketing. He formerly worked at Quirk Auto Dealers and as a freelance digital media consultant.
  • Emily Macon is Erem’s new marketing coordinator. She previously worked as an adventure guide for REI and in field marketing and events for Deckers brands.

“We are excited to welcome this group of passionate marketers into the Erem family,” said Jax Mariash Mustafa, vice president, marketing, Erem. “They have a keen sense for connecting brands with consumers through authentic content and messaging that we hope resonates with our core and introduces us to new audiences.”