Author: Teresa Hartford

Etnies released its 2022 winterized collection featuring four weather-resistant footwear styles—Jones MTW, Jameson HTW, Jefferson MTW, and the Scout Slipper.   The Jameson HTW, the Jones MTW and the Jefferson MTW each feature a thermal heat retention aluminum stroble board.  Gusseted tongues and water-resistant treated uppers provide extra protection for keeping water and debris out. The Jones MTW […]

POC released its one size fits all Dimension Avalanche Backpack. Incorporating its ​​Alpride E2 Electronic Airbag System for avoiding burial in an avalanche and the best chance of survival. To create the bag, POC partnered with Alpride SA, Swiss specialists in avalanche airbag systems. The Backpack incorporates the electronic Alpride E2 system with supercapacitor technology […]

Materials science manufacturer Hologenix, creators of Celliant and Unifi, maker of Repreve, entered into a partnership with its preferred North American circular knitting partner, Beverly Knits, which operates Creative Dyeing & Finishing, LLC. The three-way partnership will introduce Celliant with Repreve, which has infrared properties. The partnership also allows for producing finished goods within a […]

Adidas Terrex and Japanese label and wander collaborated on a multi-seasonal collection that helps consumers enjoy outdoor experiences. “Inspiration for the collection came from a short film produced in the 1970s which revolves around the theme of the relationship between humans and nature. The collections concept and feeling evolved from there,” said Mihoko Mori, co-founder, and […]

The Atlas BBCOR baseball bat from Louisville Slugger offers an expanded sweet spot and decreased vibration in a one-piece alloy bat. Louisville Slugger engineers developed an innovative bat design process —optimization through digital simulation to create the bat. The barrel profile and wall thickness of the Atlas Evoke Alloy Barrel were driven by thousands of […]

Lowa Boots added climber, author and environmentalist John Roskelley to its ambassador team. His notable climbs include the third ascent of the Northeast ridge of Dhaulagiri in 1973, the first ascent of K2 by a U.S. team in 1978, the first American ascent of Makalu in 1980, finding a new route on the Northeast face […]

In collaboration with WWE, Igloo released its Playmate cooler, inspired by WWE superstar Dwayne “The Rock” Johnson. The special-edition cooler features custom artwork. “We’re keeping the thrills going with WWE by bringing together the most electrifying man in all of entertainment and America’s favorite cooler,” said Adrienne Berkes, vice president, Marketing, Igloo. “Our new The […]

Franklin Sports, the manufacturer and retailer in the sporting goods space, has partnered with PicklePlay to provide exclusive discounts and new resources to users of the pickleball community app.  The partnership makes Franklin the exclusive ball of the PicklePlay community, establishes discounts on Franklin gear and includes PicklePlay in upcoming Franklin pickleball starter sets.  PicklePlay, […]

Igloo kicked off its first officially licensed NFL softside coolers as part of its expanded NFL collection, featuring custom designs for 15 NFL teams. “Our brand-new officially licensed NFL cooler bags are here, and we couldn’t be more excited,” said Adrienne Berkes, vice president, marketing, Igloo. “With our variety of Playmate coolers and these versatilely […]

Since launching its Core Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to encourage outdoor enthusiasts to consider the environment with every purchase.  Smith has discontinued the use of plastic materials across its new packaging of wintersports and eyewear products beginning with Fall 2022, including the removal […]

Matrix Fitness announced a new partnership with running coach Rick Muhr as a Matrix brand ambassador. In his 45 years of experience, Muhr has trained “over 20,000 runners worldwide and has completed 32 marathons.” He is also the founder of the Marathon Coalition, a team of education-based and health-based charities training runners for marathons worldwide. […]

Polartec, a Milliken & Company brand, launched bio-based Polartec Power Shield fabric technology for sustainable weather protection.  The launch reinforces the company’s “continued pivot to source living matter substitutes for petroleum-based products while increasing the efficiency and performance of fabrics and materials.” The monolithic membrane of Polartec Power Shield is made from “plant-based and non-PFAS […]

Igloo released its Iron Maiden KoolTunes Playmate cooler with built-in Bluetooth speakers, featuring original album artwork and stereo sound in tribute to the heavy metal band. “Metal fans can’t get enough of our Iron Maiden Playmates, and now we’re going to blow their minds with the first Iron Maiden KoolTunes,” said Adrienne Berkes, vice president, […]

Celliant Viscose, which converts body heat into energy, was developed by materials science manufacturer Hologenix, creators of Celliant, a natural blend of IR-generating bioceramics used in textiles, and Kelheim Fibres, the manufacturer of viscose specialty fibers. It is the first in-fiber sustainable infrared viscose. Now Hologenix has partnered with Spectro Coating Corp., the largest vertically integrated […]