Matrix Fitness announced a new partnership with running coach Rick Muhr as a Matrix brand ambassador.

In his 45 years of experience, Muhr has trained “over 20,000 runners worldwide and has completed 32 marathons.” He is also the founder of the Marathon Coalition, a team of education-based and health-based charities training runners for marathons worldwide.

As a brand ambassador, Muhr will “deliver on the Matrix total solutions promise by strengthening connections via motivational speaking engagements and creating expert content applicable to health club owners, trainers and members. In addition, Muhr will consult with the development teams at Matrix to bring his coaching methodology and experience to their products and solutions.”

“Rick comes to our company with an incredible story and zest for life. He has overcome tremendous obstacles in the last twelve months, continues to embody positivity and attributes fitness as the cornerstone of success,” said Tiffany Hoeye, global marketing director, commercial division, Matrix Fitness. “Rick is well respected in the fitness industry and has inspired community engagement with health clubs, athletic programs, campus recreation, government organizations, and more. We are excited to be working with Rick to further share how fitness can positively impact one’s mindset and mental health, especially during challenges and setbacks.”