New Era unveiled its 2012 Major League Baseball (MLB) marketing campaign celebrating rivalries and team pride. The campaign features Craig Robinson from “The Office” and Nick Offerman from “Parks and Recreation” in a series of commercials demonstrating th
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Russell Athletic Announces New Women’s Apparel Line and E-Commerce Site
Russell Brands, LLC, announced the launch of the Russell Athletic brand's new women's apparel line in conjunction with a refreshed e-commerce site (russellathletic.com/womens) and contemporized logo. The new line features 18 styles available at
Championship Volleyball Announces Partnership With Wilson
Championship Volleyball, Inc. (CV) and Wilson Sporting Goods Co. (Wilson) have agreed to a sponsorship deal which will impact indoor and outdoor volleyball. Under the new sponsorship agreement, Wilson will be the exclusive volleyball supplier of CV, and t
Stein Mart’s Comps Decrease Slightly in March
Stein Mart, Inc. reported comparable store sales for the five-week period ended March 31 decreased 0.3 percent. Total sales for the period were $127.5 million, an increase of 0.4 percent from $127.0 million in the same period in 2011…
Bon-Ton Sees Slight Downtick in March Comps
The Bon-Ton Stores, Inc. announced comparable store sales for the five weeks ended March 31 decreased 0.1 percent. Total sales decreased 0.1 percent to $254.1 million for the five weeks compared with $254.5 million for the prior year period. Year-to-date
Target’s March Comps Jump 7.3 Percent
Target Corporation reported that its net retail sales for the five weeks ended March 31 were $6.43 million, an increase of 7.9 percent from $5.95 million for the five weeks ended April 2, 2011. On this same basis, March comparable-store sales increased 7.
Kohl’s March Comps Up 3.6 Percent Due in Part to Warm Weather
Kohl’s Corporation reported that for the five-week month ended March 31, total sales increased 5.3 percent and comparable store sales increased 3.6 percent over the five-week month ended April 2, 2011. Year to date, total sales have increased 3.6 pe
Macy’s Comps Up 7.3 Percent in March
Macy’s, Inc. reported total sales of $2.358 billion for the five weeks ended March 31, an increase of 6.9 percent compared with total sales of $2.206 billion in the five weeks ended April 2, 2011. On a same-store basis, Macy’s, Inc. sales wer
Infiniti Golf Reaches Distribution Agreement with Golfsmith Europe
An agreement with Golfsmith Europe has been reached to distribute Infiniti Golf clubs throughout their professional clubmakers network in Europe and the United Kingdom. Sales will begin imminently with Infiniti Golf’s complete line of custom irons,
Dick’s Sporting Goods Opens New Store in Maryland
Dick's Sporting Goods celebrated the opening of its newest location in Gambrills, MD with a three-day celebration starting March 31. The Gambrills store is the 485th Dick's Sporting Goods location nationwide, and the 10th of its kind in Maryland
Wilson Launches Limited Edition Gloves to Support Athletes’ Favorite Charities
Wilson introduced its line of 2012 Limited Edition Gloves. This year’s line-up includes gloves from 2012 Hall of Fame-inductee Barry Larkin, Brandon Phillips of the Cincinnati Reds, and C.J. Wilson of the Los Angeles Angels. Only 500 gloves were pro
Puma North America Announces New Appointments
Puma announced new appointments within its North American headquarters. Philippe Gautier, who joined Puma in 2009 as chief financial officer, has been appointed chief operation officer of Puma North America. Tara McRae, former vice president of marketing,
Under Armour Names International President
Under Armour announced that Karl-Heinz “Charlie” Maurath has been named president, Under Armour International, effective September 2012. Maurath's new role at Under Armour will include driving international growth, leading the brand’
Ahead Re-signs World No. 1 Ranked Player Luke Donald
Ahead announced that it has re-signed the No. 1 player in the official world rankings, Luke Donald, to continue to represent the company's headwear line…
EyeBlack Signs Multi-Year Deal With Minor League Baseball
EyeBlack announced a partnership with the National Association of Professional Baseball Leagues, Inc., owner of Minor League Baseball (MiLB), to become an officially licensed manufacturer of products bearing the logos of all 160 MiLB clubs and 14 associat
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